well well well…

The show ended yesterday so I assume were all resting up. ASR, CLASS@ASR and Crossroads were great. We were glad to see business being done on all three floors. Check some of the coverage from all three shows at ASRlive.com

Thank  you to everyone that came out. It was fun. it was eventful. it was the best jan or feb ASR I saw in years. Well now were working on August’s show. Back in San Diego on the 13th - 15h.

yesss. Also if it is not done already and you are an apparel company sponsor a solid guy to sharpen your family. Sponsor Gavin Gillette. check him out with Cote http://surf.transworld.net/1000095593/videos/cotes-cube-with-giant-killer-gavin-gillette/

So thank you for your support.. you rule!!

Love, Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com

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Pics:

Toddland at CLASS@ASR

Mando Slinging Troy Lee Designs.

RANDOM PIC - so 2nite it took me way too long to find a Random Pic until I stumbled across this thing. There was a time I was watching my grom (4 years ago ish) I couldn't stop the little guy from crying so i grabbed the whipcream from the fridge and he would love it.. I would walk up to him fire some on his arm and or legs and he'd be pumped for 20 or so minutes.. it was amazing. gnite.

Read this from cover to cover. It has more info than your encyclopedia britanica.

Hey there again!!.

Check out this RAEN Optics video of a visit from a bit back. Its funny.

What else am I going to write about other than the show this week?

how about this. We have been through our first month of 2010 and so far it seems that after a good batch of rough seas were all a it smarter. Or are we? Lets continue to do our best to wet blanket that recession. Nielsen group has done everything in their power to bring a solid show. That is a perfect opurtunity for retailers to  not only spend their open to buy on some brands that have graced their reality space but new, fresh hype.

My personal opinion has always been I like shit to be a little different. Be it a brand, a retailer, musician, event etcetera. you get the picture. When you come for set up this week bring your A- game. Give the retailers every reason to kick down your doors. As for retailers I’ve always enjoyed the buyers who would come in to my booth super fired up on their store and show my ass up with pics, event’s from the past in the works. They are proud of their instore visuals, new and emerging brands etc.

As I write this my wife and I are watching the 52nd Grammy Awards. Usually I don’t pay attention but I sure the hell did when Lady Gaga opened the evening. Now folks I don’t have her on my IPOD but I will tell you she has to be the MOST marketable thing around right now. Then to top that off she teams up with Sir Elton John. LADY GAGA AND SIR ELTON JOHN mother effffers.. So good. then i noticed Adam Sandler once again rocking DC.

So this week I paid a visit to Troy Lee’s headquarters. I have a long write up for you on that but will fire that over this week. Mando formerly of Unitribe, Paul Frank, and DC is at the healm of product so rest assure its in good hands.. yaaaaaa.

So enough of my psycho babble. Take a look at the exhibitor list for this weeks ASR, CLASS@ASR and Crossroads shows. Again if you’ve been in a coma its this Wednesday the 3rd and Thursday the 4th.  yes only 2 days so get up early and get to work.

Look at this list!!!!

Are you kidding me?!!! what a great list.

bring your lady elton gaga. don’t be boring. have fun and make money.

Love,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com

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Pics:

Atwater.. yaaaa

Cardboard Robot was at the first CLASS@ASR show. They're back again to mix it up a bit. See them at CL507. you can't miss them they're right at the entrance of CLASS@ASR.

CLASS@ASR after party. Last party we had a mermaid. what will there be this time? look good, have fun, and say something neat to someone at the Winter Wonderland @ the Hard Rock Hotel (Woodstock Terrace)

Petco Parking Lot. Across from ASR. Weds and Thurs. Be there!!! And trust me you don't want to miss the Best Trick contest Thursday. bananas.

gaga for Lady Gaga cookies.

visit the Sabre crew WEDS. CLASS@ASR booth #CL411

RANDOM PIC:

I miss Big Brother Magazine. I reached out to Chris Nieratko formet editor of BB. now founder of NJ Skateshop and writer for Vice Magazine to see if he'll be joining us at ASR. We caught up with eachothers lives and he mentioned his new son. you ready for this.. if you know Nieratko you'll understand this is a perfect trifecta for Chris. His wife's name is Chris, His name is chris, they both love George Foreman and so they named their son Chris II. It doesn't stop there. His wife told him of the bun in the oven "Chris"tmas day 08, They found out Chris II was a boy on 4-20. Chris (the wifey) had Chris II on 9/11 a week after the due date. wow. Well this was his xmas card from last month. I like Chris.

Next Wednesday and Thursday 3rd & 4th is ASR. see you there..

here are a few things to chew on.

HELLZ to the BELLZ.

HEADQUARTERED IN DOWNTOWN, LOS ANGELES, HELLZ IS A CONTEMPORARY CLOTHING
BRAND CATERING TO THE BURGEONING CLASS OF REBELLIOUS YOUTH. INTERCONNECTED
AND EVER OPINIONATED, THIS GLOBAL COMMUNITY CONSISTING OF ARTISTS, MUSICIANS,
AND DESIGNERS LEAD THE WORLD IN THE CREATION OF SUBCULTURE. HELLZ
RECOGNIZES THIS CLASS AND CELEBRATES THEIR MOVEMENT.
HELMED BY FOUNDER AND CREATIVE DIRECTOR LANIE ALABANZA., HELLZ IS BLAZING
A BOLD NEW PATH IN REDEFINING THE AESTHETIC OF MODERN FASHION. LANIE’S
PHILOSOPHICAL APPROACH DRAWS FROM THE FINE BALANCE OF CONSTRAINT AND
RESTRAINT, WALKING THE FINE LINE BETWEEN HI AND LO. HELLZ BROAD SPECTRUM IN
ITS DESIGN SPANS FROM PUNK CHIC TO SOPHISTICATED COUTURE AND DELIBERATELY
CHALLENGES SOCIAL NORMS OF THE ROLE OF FEMININITY AND MASCULINITY. FASHION
AFTER ALL, SEEKS ONE END TO ITS MEANS: TO CLOTHE ONE OUT OF NECESSITY. HELLZ
IS YOUR NECESSARY ACCESSORY.

Couldn’t have dared to write that mission statement. They started the assault in 05 and have been carving their niche ever since.  Go see them at CLASS@ASR in booth #CL 111. That whole area of the show will be interesting. you have SUPERbrand on one corner, Loser Machine Company, True Love & False Idols next to HELLZ and right across the isle is Arka. DAyyyammn.

Get your whiskers shaved off your front porch on the main ASR floor from Atwater and ASR.. Do it? after you do that you can grab your little mirror out of your fanny pack go and sit in the Skull Candy Lounge and tap your toes to some tunes. Once you burn off some calories doing that refuel at the Vans Booth where Steve VanDoren himself will be cookin up his sig waffles. umm good.

Stop by either DC, Grind for Life or IASC and make sure you drop off a few bucks for the unfortunate people in Haiti. so sad. hook it up please. There are rumors about the best trick contest at Crossroads Weds. something to see..

As I write this my wife is watching Celebrity Rehab. She is hooked on the show. wow. heavy shit.

Hey Rhythm was scheduled to have a party at the Bondi Bar in San Diego for ASR. Well unfortunetely Bondi Bar has closed down. Stay tuned for the new venue. If you want Rods cellie I have it. Blow him up..

Thank You,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com

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Pics:
hellzspring2010

What they mean is Come BUY and chill.

It was Ryan Rush's Birthday yesterday. Linsdey Henkles set up a Bday lunch for him. I got him flowers and a weedwacker. Our waitress liked the weedwacker in the Macaroni Grill. Happy BDAY Ryans!!

RANDOM PIC: I understand roadkill but this thing was 6 feet up on a wall. Middle of the 101 fwy. it was there for eeeevvvverrrrrr..

I SHALL PROCEED & CONTINUE.

The IN4MATION slogan and something we need to live by. As ASR, CLASS@ASR, and Crossroads next week I’m going to update this blog everyday if I can pull it off. yessssssssss. yessssssssssss We love In4mation and so do you. Come see them at the show next week. Booth # CL505. as soon as you walk in BAAM. They’re on your right just after you pay a visit to Alyasha at Alphanumeric go and say hello to Todd and Jun then finish off the threesome with Cardboard Robot and you’re officially in your zone. I am not sure if the foursome will be here from In4mation but we sure hope so for goodness sake.

In4mation Brand is a proud sponsor of The Verizon Wireless 2010 ISA Hawaii Junior Surf Team that’s currently competing at 2010 Quicksilver IS World Junior Championship at Piha, Auckland, New Zealand from January 20 -28th.

If you’re in NY or you can check them out or if you’re lucky enough to be on the island in Hawaii then you can visit their store where they carry the premium street brands. check one of the In4mation stores and or Aloha Army.

See you guys in a week. Have a safe flight out.

Thank you,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com
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Pics:

Booth CL505

We want you to get up, get out and be adventurous this Spring 2010 season. The SP10 collection is centered around pieces that are easy to grab and go; reversible shirts and jackets give you two different looks, self-packable outerwear and board shorts are both convenient and discreet, and with three denim washes, lightweight knits and custom plaids rounding out the line you’re ready to go hike the Appalachians or make some trails in the city. Either way shenanigans are likely to ensue with style names like “Walk of Shame”, “Spring Fling” and “Drunk Dial”.

Some In4mation marketing. Ya Jun!

NYLON Magazine IN4MATION Ad.

RANDOM PIC:

The Mister on the left has been working at the San Diego Convention Center since the first day it opened. I'm not joking.. thats pretty rad. Give him a nice hello next week.

ahhhhhhhhhhhh mannnnnn.. its cold.

Kick 4 Humanity was supposed to go down this weekend in San Clemente.  It was postponed  due to the ELLL NINOOOOO. Stay tuned for the new date. Speaking of the nino remember Chris Farley in that SNL skit.. ha!

Today a guy died at Blackies today while we were down there surfing. He was surfing and nobody really knows what happened yet. feeling sorry for the fam and friends. as i write this he is still unidentified. prayers go out for him and his fam.

So now to shift gears a bit. Ginger from ASR fired this out to catch people up with the exhibitor list for the shows (ASR, CLASS@ASR and Crossroads).

ASR Access Latest Updates + Brand List! The most compelling collection of surf/skate lifestyle & boutique fashion brands - all in one place at one time - Feb 3-4, 2010 at the San Diego Convention Center ! Show Happenings + Full Brand List for all 3 Shows! Retailer Profile Cosmic in Kentucky & Ohio “This is an important buying season for us, especially having recently opened our fourth store. We’re looking for sales growth and brands that can help us do that this year,” says Kenitha Proctor, Co-owner of Cosmic in Kentucky and Ohio . “We’re only in town two days to buy all across the board; men’s and women’s apparel, shoes, accessories and hard goods. Having Crossroads across the street [from ASR] will save us a lot of time and the need for a car.” Show Happenings Crossroads Brand List - It’s HUGE - Press Release - Read it Here First People! ASR/CLASS@ASR’s Jim Shubin - Transworld Blog: So I want to tell you about a few things going on for ASR. Thanks to Pabst Blue Ribbon (thanks Steve) & Wahoos,  ASR retailers and exhibitors will be quenching their thirst and eating for free so get there early. 2000 beers could last 2 hours or could last 2 days. Head to Petco Parking lot forCrossroads on feb 3rd and 4th if you haven’t heard. While you’re there check out the Best to date Crossroads Best Trick with $10,000 up for grabs. you kidding me? ten grand! I can do  lot of funny things with 10k. LOOKOUT Cole! ASR will also be having the Volcom Mini again and will be dishing $10,000 as well. for shit sakes. I CAN WALK OUT OF THERE WITH TWENTY GRAND. I’ll have to dust off my size 12 Evols. So if you haven’t yet booked your travel and accommodations do it now. The three shows (ASR, CLASS@ASR, Crossroads) will be going off. Foundation Lounge Presented by Monster & Sponsored by BRA & SIMA Located: At Entrance of Show Our foundation ultra lounge is anchored in the center of the show floor. Grab a monster beverage or cocktail at the foundation bar, enjoy a healthy lunch at the foundation café, surf the net at our internet kiosks or just kick back and relax with colleagues. ASR Runway Show “A Royal Affair” Every fashionable kingdom must have a queen… The ASR runway gets regal and full of glitz & glam as we celebrate the fashions of the modern day queen. Let the latest fashion inspire your back-to-school buy with ASR’s First Look 2010 Fall/Holiday Fashion Show. Fashion Show Submission Form CLICK HERE. Samples are due by Jan 22 The Big Biz Show starring Bob “Sully” Sullivan & Russ T Nailz will broadcast live from the heart of ASR on February 3rd and 4th. The duo covers everything from current business events to internet-related issues to the movers and shakers in the business world-along with the occasional drink recipe. If it relates to business, Russ and Sully are talking about it on the air. Their topical, laid back, and comic commentary of the business world will focus on the action sports industry for four hours of live programming aired on CBS Radio, Biz Television, Business Talk Radio Network and more. Live from the show from 1:00 to 3:00pm daily! BigBizShow.com YouTube Vid on UNIV Tim Swart gives ASR’s Jim Shubin a walk through of the trend setting streetwear boutique, UNIV located in Encinitas , California . UNIV highlights what’s selling now including Vans (ASR), Adidas and more. “Having the boutique brands at CLASS next to the surf/skate lifestyle brands at ASR, made it really easy for us,” explains Tim Swart, owner of UNIV. “A lot of the brands we carry were there and I’d never seen them before in a trade show environment, so it was interesting to see a full presentation from these smaller brands. The atmosphere was relaxed and very easy to work in. Tim Swart, owner ASR YouTube Channel is Chock full of Killer Vids! Be sure to check out the latest Jim Shubin vid right here people! ASR/CLASS@ASR/Crossroads Line Up This is a sampling of brands from the ASR Access/CLASS@ASR & Crossroads Line-Up. For a full list, check our websites daily. CLICK HERE for updated exhibitor lists. $lave Force Trucks Poerava …Lost Foundation Poko Pano USA 1135 Garnet by Gordon & Smith Fourstar Pos Software-Retail Pro 360 Inc Fox 40 Whistles Premium Skateboards 5 Boro Fox Head Inc Pure Distribution Adidas Freestyle USA Radii Footwear Adio Frisbee Disc Raen Optics Ally Sporting Goods Future Fins Real Almost Fyasko Red Carter Alphanumeric G&S Skateboards Rekon Skateboards Alpinestars Gaurdian Water Filtration Retail ICE-POS Software AMBSN Globe Retail Pro Analog Clothing Goodboy Clothing Retail Star Anarchy Eyewear Gravis Rhythm USA Anti Hero Grind 4 Life Ricta Anza Grind King Rough Decks USA Group Armourdillo Brand Ground Industries Ruckus ASEC H.I.M.S. - USA Rusty Atwater Hacky Sack RVCA Clothing Aussie Dogs Hart and Huntington Sabre Australian Surf Academy Hello Kitty Kids Apparel/Swimwear Salon-9 Bad News Hillbilly Protection Santa Cruz Bamboo Island Honolua Santa Monica Air. Skateboards Banshee Bungee H-Street Skateboards Sanuk Footwear Be As You Are, Inc. Hubba Satori Beach Rays HUF Sector 9 Becca Swim Hustler Apparel SGS Sports Ben 10 Apparel Kids Swimwear IPath Shake Junt Betsy Johnson Swim I. Am Clothing Shirt by Shirt Billabong IASC Sick Performance Concepts Billabong Girls Imperial Motion Silver Bioworld Merchandising In4mation SIMA Black Flys Eyewear Independent Sk8ology Art Display Black Label Initium Eyewear Skateboarder Bless Apparel Innes Skatejet Racing Team Blind Insight SKF Bearings Blitz Ipath Footwear SKIN Industries Board Retailers Association Istar-Ecommerce Software Skinny Dip Swimwear Boardsports Pro Software JACHS-Just a cheap shirt Skullcandy Body Glove Jack-Post Skye Bones Jedidiah Slap Boogie Board Jinx Sol Effect Enterprises Brigada Jo Jo Clothing Sovereign Earth Brixton Juggershots Speed Demons Juicy Fashion Inc Spitfire Buccaneer Board Riders Krooked SRH Inc Buckle-Down Inc. Krux Stereo Bullet Kustom Storm Of London Burnside L Space Stussy Cam Commerce Solutions La Jolla Surf Camp Stussy Deluxe Cap-Sac LLC Layback Skateboards Sub Culture Cardboard Robot Legend Distribution Sullen Cargo Truck Co Levi’s SUPERbrand Cheddar Pocket Life is Good Surf Aid International Choonimals Clothing Company Lifetime Surf Diva Costa Rica Churchill Lightning Bolt Surf Diva Surf School Circa Linden Surfboards Surf-Grip City Lira Switch and Co Clever Grip Liza and Tara Switchboard Distribution Cliché Loser Machine Tea In The Woods Cobian Lowcard Tensor COMUNE L-R-G Clothing Co. Termite Skateboards Concept One Accessories Lucky The Skateboard Mag Concrete Wave Magazine Lucky Brand Bathing Suits Theeve Consolidated / Death Lunada Bay Corp Think Converse Luxirie By LRG Thrasher Creation M Collective Inc Thunder Creative Recreation Mara Hoffman Toddland Creature Martha Rey Toy Machine CYA Skimboards Maui & Sons Tracker Trucks Dakine Mauli Ola Foundation Transworld Dark Horse Distribution Inc Me Against The World Trident Performance Sports Darkstar Metal Mulisha Clothing Tum Yeto DC MG Black Label Turbo Deathwish Miami Ink UFC Dekline Mirvik Group Unit Deluxe Miss Me Upful Hardware Destructo Mob User Inc. Dick Brewer Hawaii Skateboards Monkee Graphix Vans Dickies Morphine Generation Venture Disney Kids Clothes/Swimwear Mystery Vestal Dogtown Skateboards NHS Violet Love Dwindle Nixon Vision Streetwear Earthpack Ocean Minded Vixen Rose Electric Ocean Rider USA Volcom Element Ogio International Vox Element Eden OJ III Waboba Inc Elm Company Ondademar Wahoo’s Elwood Oneill Wellen Enjoi Oneill Juniors WeSC Ergo O’Quinn Clothing Wet Products Inc Ezekiel Organik Hawaii Wham-O/Morey/BZ Bodyboards Fallen Orion Trucks Wildcoast Farah Osiris World Industries Few New Zealand Pabst Blue Ribbon X-Charge Filtrate Eyewear Peter Grimm Headwear Young & Idols Finesse Products Pig Zero Finn Cultured & Cured Plan B Z-Flex Firewire Surfboards Planet Earth Zimmermann Flexfit Platino Imports Limited Zoo York Flip Pleasure Ground Eyewear FMF International Pod Fins Please Register Now exhibitors can register for ASR Access now click here Follow @ASRLive on Twitter to stay connected and receive up-to-the-minute ASR updates and event reminders as we countdown to the show, during and post show. Also on Twitter is the hashtag aggregate #asrshow at @asrshow So, when you send a tweet in prepping for the show don’t forget to include #asrshow so the rest of the peeps prepping for the show (and those who wish they were) can see them… Become a fan of ASR on Facebook today We post photos, videos, industry happenings, and more pre show, during and post show. ASR Social Media Page on asrbiz.com here We hope to see you at ASR Access, CLASS@ASR & Crossroads in February! ASR Show Management: Dan Moylan Show Director (949) 226-5781 dan.moylan@nielsen.com Paul Dillman Account Executive (949) 226-5751 paul.dillman@nielsen.com ASR Access Booth Space Contract click here exhibitors can register for ASR Access now click here ASR Access & CLASS@ASR 31910 Del Obispo Ste 200, San Juan Capistrano, CA 92675

Got it??!

there are a few brands missing from the list above that didn’t make it on there. here are a few more to wet your whistle.
Native Footwear, Incase, SLVDR, Huffer, Keep Shoes, Royal Elastics, GRN Apple Tree,  Tavik, WE MOTO, ARKA, Marshall Artist, Tigerlily, True Love & False Idols, and many MANY more..

The Retail list is stronger than an OX. We have all the best surf and skate shops coming along with key boutiques from coast to coast not to mention retailers and distributors from all over the globe. I just talked to Japan, Tahiti, France, Austria, Russia, and Canada, UK, and Germany in the past 2 days. I was told that a team of over a dozen are coming down from Zumiez along with many more of the “big guys”.  There will be a very strong media presence as well so bring your A-Game.

On the CLASS@ASR floor we’ll have the Hype Circle Blogger lounge. This will include Hypebeast, Slamxhype,  Cool Hunting, Rad Collector, Fatlace, Miss, CtotheJL doing what they do.

Have you heard of Livery design Gruppe in Huntington Beach? Scott and his crew will be at the shows as well. check them out. I’ll give you more detail as I get it.

So now I’d like to tell you not ask you to support this amazing company.. Hawaiian based The Organik check out the site and while at the tradeshows come by the booth and say hello to Ed. He is a really good guy. If you disagree I will be mad at you. Well maybe no but I will ask you why and probably give you a weird look like you have something funky on your face or like you just sneezed without covering your mouth. Sorry I just drifted off..

WHO WILL BE IN THE SUPERBOWL? find out tomorrow.. have a great one!

Love you lots,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com

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pics:

This is kailee bradstreet. She was filming someone for Transworld Biz at Surf Expo and I took this pic. She was stressed out once she found out I had this photo of her. She helps me with this Blog with my dumb questions. i love her. you should too!

Reggie Barns owns Eastern Skateboard Supply. He surfs and skates well and will win you in a battle of niceness any day. This is his son Mason. I saw Mason last week for the first time in like 7 or 8 years. He's a big boy now and is killing it. He is a very polished surfer like his pops. Sponsor him. If you already sponsor him give him a better deal. trust me on this. Reggie, you rule sir!

VERY RANDOM PIC: read the sign. Now tell me just what I'm supposed to think. Do people just roll up to filthy lakes and fire water down their esophagus? wtf

Hi.

wow. I just watched Tosh.O or however you say it and dayyyaaam i laughed pretty hard. Anyhow, Andy and Dan from ASR sent me info on the CLASS@ASR / Hype Circle Bloggers lounge. Read below for an explaination from Hype Circle’s John Levy.

>CLASS@ASR announces the Hype Circle blogger’s lounge on the show floor.
CLASS@ASR has partnered with Hype Circle (www.hypecircle.com), a digital marketing company that specializes in online PR and Social media solutions for the apparel brands, to create a unique environment for influential fashion websites to cover brands at the show in real time.

Situated on the Class show floor, this 20×30 area is exclusively reserved for online media.  The lounge features a workspaces high-speed internet,
a professional product photography set-up, along with a video interview area. For the first time, bloggers will be able to post articles directly from the
show floor, with instant access to high quality product images and video interviews.  This creates an unprecedented opportunity for exhibiting brands
to reach some of the worlds most influential online media outlets and showcase new products at the show.

For more information about websites attending, or to arrange interviews etc etc contact:
Annie Pham (annie@hypecircle.com) …..

Now I aint whistlin dixie when I say “Bring your A-game” that was from me. jim. Now I wanted to talk about Orlando. we’re on a flight out there tomorrow for surf expo and someone said its been cold. now what is cold? KEEP Shoe’s, WeMoto, SLVDR, Incase, Native Footwear and a few other really good brands have locked in for CLASS@ASR. Its just about to be sold out.

ASR and Crossroads are kicking ass sea bass like 09 never happened. Love that. La Jolla Group just locked in a deal to bring another brand under its roof. True Love False Idols will be on a torso near you.

Jaws was FIRING the other day. Rumor has it Ian Walsh dropped in on a sizable one to say the least. I’m sure photos will circulate soon. I saw one but didn’t want to have a photog get upset with me again.. ha!

Surf Aid’s Kick for Humanity is coming up in a few weeks. It will be on the 23rd of this month in San Clemente. I’m playing on the L*SPACE team and will kick a soccer ball at you if you don’t donate soon. here’s the link for donations. the link:  Be amazing!

Did it work?. did i make you feel bad and you gave your money? yesssssssss.

Love you,
Jim Shubin
ASRbiz.com
CLASSatASR.com

___________________________________________
Pics:

Hype Circle news reminded me of David Ireland Publisher of OverAmerica. This was David in 05ish at one of WeSC's first parties in NY. always on the cusp sir.

If you think Brixton is only doing amazing hats. well you're in for it when you come to ASR/CLASS@ASR/Crossroads in Feb. They have an apparel program that will make you feel neat. I was in Jacks yesterday and saw what was a very sold through Brixton display.. ya guys!

Speaking of Orlando. An amazing shirt on an amazing guy. Heffe Surf Expo Roy Turner

RANDOM PIC:: I’m tired so i’m going to be quick with my pic. That rhymes!

Well this photo made me laugh right away so there you go.. Ad whatever text you wish.. Gnite.

Hey Hi Hope all is well.
UPS said Friday was a banger for them. They had the best day in stock since the summer of 2002. They are seeing better than expected volume on small business packages blasting around town.. yaay. that sounds like good news to me.

Anyhow,  I love good news. in other good news the waves have been silly good since Friday. I missed today but could’ve punched myself in the eye for the amount of texts saying its fun.

So I want to tell you about a few things going on for ASR. Thanks to Pabst Blue Ribbon (thanks Steve), Wahoos, and ASR retailers and exhibitors will be quenching their thirst and eating for free so get there early. 2000 beers could last 2 hours or could last 2 days. Head to Petco Parking lot for Crossroads on feb 3rd and 4th if you haven’t heard. While you’re there check out the Best to date Crossroads Best Trick with $10,000 up for grabs. you kidding me? ten grand! I can do  lot of funny things with 10k. LOOKOUT Cole!

Speaking of skate. I went to Switchboard a bit back and those boys are up to some good stuff. They have a lot going on over there with more to come. I will give you a detailed writeup on them soon. They hired Mark Sweetser to strengthen the empire. ya Mark! more soon.

Back to the show. ASR will also be having the Volcom Mini again and will be dishing $10,000 as well. for shit sakes. I CAN WALK OUT OF THERE WITH TWENTY GRAND. I’ll have to dust off my size 12 Evols.

While you’re there make sure you make time for the fashion show. CLASS@ASR is upstairs directly above the ASR floor. walk into Hall E and go up the escalators and you’re there. A few good things going on in there besides some AMAZING BRANDS is the OSEA Spa, Barracuda Hair will be gardening on your domes once again and a list of other good things. I’ll do a detailed list of what’s happening down there in a bit.

So if you haven’t yet booked your travel and accomodations do it now. The three shows (ASR, CLASS@ASR, Crossroads) will be going off.  Again those dates are Feb 3rd & 4th.

Thank you,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads-show.com

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Pics:

Crossroads info

Dustin & Dylan from AMBSN see them at CLASS@ASR Booth #CL409. Bobby from Jacks on right.

I was in Beach Works the other day and found some of my all-time favorite wax. Mrs Palmers. Where is she and her five daughters?

SABRE Optics new Easy Riders on TWSbiz.com very nice

RANDOM PIC!!!

HEY> this was INSIDE OF A TACO SHOP in HB. the guy and his pet squirrel. are you kidding me. I'm still amazed.

2010 yaaaaa. HAPPY NEW YEAR MAAMs and MRs.

What a year. If 2009 had nuts most of us would want to kickem. I do like to keep it positive and although I am counting the minutes to a fresh year I wanted to post a few “Random Pics” from 09. Some great news as I have visited a few retailers from our world and they seemed pretty happy with their holiday sales. Also a few good days of surf to cap off the year wasn’t so bad either. Also just peepin the weather for the week it looks like in So Cal we’ll have some solid weather in the 70’s to start things off. I’m also excited to hear HBO will be bringing back Eastbound & Down.. Wow!! I’m misty eyed.

Congrats to Mick on his world title. Love seeing it come down to pipe.

We have a bit more than a month until Feb ASR/CLASS@ASR/Crossroads. The team has been working hard on the show and I can say it is going to be a banger. I want to say that the whole crew at Nielsen is amazing. I usually find a bad seed or for better word Jack Ass within a week of working with a company. That has not been the case with ASR. Amazing group of people with such positive energy. Big hugs to you all. Thank you..

Check the brand list so far:

For shit sakes that is pretty amazing.

To all of you have a very Happy New Year. You and your family and friends enjoy the great long weekend. Let’s all work hard to make 2010 a perfect year. We wish you happiness and the best of luck.

See you in San Diego in February. Lets have some fun and make some shit happen.

LOVE,
Jim Shubin
ASRbiz.com
CLASSatASR.com
Crossroads.com
TWSbiz.com

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2009 RANDOM PICS:

This is the Roman Candle that I fired off at Justin Heit from Raen Optics on my last visit down to his office. He had to take a very important call for his creative agency and basically she (the potential client) was very surprised to hear him cursing in her ear. little did she know he was getting blasted in the chest with fireballs. He is just healing up from an ankle injury so he couldn't really run fast so I got some good shots at him. He had to write her a long apology email and I took a pic of him doing that as well.. Look for the video soon of the fireball incident. it's really funny. It'll be up on youtube/asrlive soon.

This is some of the CLASS@ASR Crew in a fierce meeting. We are brainstorming some tradeshow craze just for you.. Do you want to make money? do you? cool. 2010 lets do this.

I came across this pic a bit back because I got myself a Mullet and needed inspiration. I shat myself when I saw this. I sent the pic to a friend that has not seen our daughter in a while and I told her its our girl. I have not received a reply on that email to date. I'm not making fun of her if she somehow belongs to you. I'm just sayin..

F is the first letter in food. HAPPY 2010. see you all soon!!!!!!!!!!

I dumped Darren from ASR off at OCTAmoms. Told him it was my friends house. I bailed him so he was running after my car.

Hey there,

Paul Dillman from ASR and I went to see the guys from Sullen a bit back to see their new retail spot and Sullen HQ both in Huntington Beach.  The store / Gallery is called BLAQ INK and is right off main. 126 Main St #103, Huntington Beach. Its behind the Billabong Store. We were greeted by Gill the nice guy that runs the Gallery. Gill has a brand called Live that had a couple tees that caught my eye as well. So, In there we chatted and looked at the artwork  from Sullen co-founder / creative director Ryan Smith, and a great arsenal of other artists like Carlos Rojas, Big Gus, Carlos Torres and other insane pieces hanging on the wall for a peak or your purchasing pleasure.

BLAQ INK also works as their retail spot so while talking with Ryan, Gill and Jeremy Hanna (Sullen partner W Ryan) I checked out the selection of softgoods. The apparel consists of top from the original artwork provided by the family of artists Sullen has in their arsenal. That family of artists Ryan and Jeremy has built for Sullen is pretty strong. You can buy yourself a solid top that is a collab from Sullen / Hart & Huntington and your favorite piece of artwork right off the wall from Carlos Torres. It happened right in front of me. They sold a piece as I was taking pics of the outside of the store. They recently had a proper HB Chamber of Commerce Ribbon Cutting at BLAQ INK

I REALLY want to emphasize how cool the guys from Sullen are. I met them late last winter for breakfast at Sugar Shack and loved their story of Sullen. They started from an apartment and have grown to about 500 stores but humbly appreciate any love they receive for the brand. Jeremy Hanna and Ryan Smith deserve all of the success the brand has received and will gain in the years to come. I will warn you the buys look like they are going to kick your ass and have some pretty intimidating ink on their skin but we were all good once I showed them my back tat of Wonder Woman’s Jet on my whole back. Anyhow I will tell you this. Sullen is going to be huge.

BLAQ INK Gallery like I stated before is in HB they still live in HB and the Sullen headquarters is in HB as well so off we went to see the Sullen office. I parked my shitty 94 Volvo next to a nice BMW and saw that it was full of guys three times the size of me so while I walked by I took a glance in and saw a little “fog” on the inside of the car and kept my stride toward the front door. I wasn’t sure if fog was in the forecast inside of BMWs that day. So I saved myself the embarasment of asking who may have been in the parking lot with dry ice fogging up their nice sedan and just met with the Sullen crew inside for a tour. Not sure who that was in the car but maybe its better I just keep it to myself.

The Sullen employees seemed pretty happy to be there and it seemed like a great family environment. Ryan Showed us some of the projects he has been working on and then heard they had a visitor and I had to meet him. It was B Real and his posse of 20.. Well I’m exagerating about 20 but there were a lot of them. I heard a story that B Real (Cypress Hill) was at a Laker game the cameras focused in on him and he showed the world his Sullen Tee.. He loves the brand and he was there to work on a project with the Sullen boys. Look for that soon.

Anyhow, when you get some time go visit their spot. If you’re lucky you will run into Jeremy and Ryan the guys I would say should be running HB if they aren’t already.

Thank You for your time guys..

HAPPY HOLICRAZE!!!!!!!!!!!!!

Jim Shubin
ASRbiz.com
CLASSatASR.com
TWSbiz.com

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BLAQ INK Tee. very Huntington. Bike, beaches, babes, bparking tickets. Go check out the Gallery today.

Ryan Smith holding artwork that sold while we were @ BLAQ INK

This piece is a collab from Sullen co-founder Ryan Smith & Big Gus. It has been knocked off a few times. If you have a tee similar but not this exact art from Smith & Big Gus you are probably wearing a brand you shouldn't. Don't be silly. Go to BLAQ INK for this real thing.

Sullen's Jeremy Hanna, B REAL, and Ryan Smith at the Sullen HQ. Look for new Cypress Hill in March for your ears

Ask Paul about how important it is to feed the meters. It is said that the meter maids are ghosts in huntington. You will not see them walking up to your car. Just pay the parking or your ffffed about $75ish. This was the day of our Sullen visit. It worked well for my Random Pic. I didn't even have to dig in my stockpile of pics. remember meter-maids = GHOSTS.