We now are all caught up and holding hands and you just looked over at me and winked. I wasn’t looking at you though as there was a silly looking man roller skating but you wouldn’t know the difference in my smile. were all good right?

We went to Vegas a few weeks back kidnapped a few people like Alex Yang from DC, Ryan from O’Neill, Jessica his wifey from Ezekiel. Anyways we went out to see a fight. It was a brawl between Jason “skater, mma, radio host” Ellis and Andy “none of those qualities” Bell. It went down at the Hardrock. That place rules!! good fighting.. girls fighting, guys in blind folds. girls fighting guys, the list goes on.

I stopped by the RAEN office a couple days ago on way back from a trip. I wanted to get the contract for the Feb CLASS @ ASR. Those guys are neato. Not only is RAEN killing it now but they have there creative agency called Libre Design. If you need to pretty up your program I would suggest you check em out libredesign.com ..

I was in a conversation with somebody a bit back and they explained that the biggest skate company in the world is Sector 9. I worked with Dwindle for a few years and I never really thought they would blow the doors down. well they did.

Dan Moylan and I fired down to Sector 9 for a visit. Those guys are pretty amazing. We got a chance to tour the whole set up with EG. check out some pics below.

Speaking of Dwindle. I Went with Skateboarder Mags Billy Deans for a visit to Dwindle this week. They showed us there new little baby in the warehouse. hmmm .. pretty little thing. you’ll hear more about it soon. They gave my son a Cheese and Crackers tech deck half pipe thingie. He hasn’t even peeped Backyardigans since I fired that thing in his lap.

No waves but I hope to get a bit wet tomorrow after I visit PT @ HSS in the boardroom. He’ll be there for a chat and a cup of coffee from 7 - noon tomorrow 11/14.  HYPERLINK “http://www.hsssurf.com/surfnsport/2009/11/chat-with-pt-at-hss/” http://www.hsssurf.com/surfnsport/2009/11/chat-with-pt-at-hss/

Speaking of PT. his seed Tosh is now on O’QUINN.. yaaaaaaa…

take care and talk soon.

Jim Shubin

ASRbiz.com

CLASSatASR.com

This girl is amazing. She holds the fort @ Sector 9. She is the mother hen of their Movenmber Program. hit em up.

In EG's office @ Sector 9 with Dan Moylan talking ASR. I Looooooove the velvet artwork above them..

EG showing one of the very first boards they made. Hand drawn artwork etc. pretty neato. EG told us a great story in Mikes office. He said they've always backed ASR and Surf Expo Tradeshows. He said right after the 911 craze when a few backed out he painted their booth RED, WHITE, and BLUE and did their thing. These guys are great.

a first in the Sector 9 print campaign. everyone I met on the Sector 9 tour was amped. all super happy. This was like walkin Zappos. the employees are pumped. After this Dan and I went straight for a quick surf and grabbed grub @ Wahoos which is part owned by Tal. Tal is a key part of Sector 9. When in La Jolla go there to eat.

Whitney does the marketing @ Dwindle. This is the new not-so-mini. Its perfect. Look at the ladders. I bet you Daewon has something to do with those. When I worked with Dwindle we had the Globe mini for a bit but had to take it down. Well they found room for an amazing replacement.

This mister was king neptune of the Hardrock Pool a few weeks ago. YESSSsssssss i say.

Hello there,
it’s been a bit since we last hung out. Truth is Leanne the ASR mother hen of  mktg etc taught me the ropes of word press.. It took me a while needless to say.
So, lots and lots have been going on so I’ll do my best to give the quick and easy. That is if this even works and goes up on the site.. ha!

Just got back from SIMA’s PR Bootcamp today at the Camp. We all met upstairs in SEED. That store is great. Do go check it out when you get the chance. I have a few events to catch you up on but for now lets just talk for a bit, and maybe throw in a giggle or two. You know since its been a couple weeks lets just get reaquainted.  Coffee and a little danish. Or perhaps a tuna sangwich on rye with a medium orange soda. thats right, I said SANGWICH. sandwich but with a G. it sounds better.. Anyways now that where both on speaking terms and are holding hands again I’ll bust a move. xo XO. ah crap mom just told me we’re cousins. sorry.

Hey, ASR / CLASS at ASR February 3rd and 4th in San Diego. Just saw a nice ad this morn in Transworld Business. yaaaa. Contracts are coming in. People are happy.  I’ll keep you informed. Over @ Transworld Rob Campbell got moved up to Big MR Ed of all the Pubs. Ya Rob! Over @ Skateboarder Billy Deans got the Ass Pub job. yes. Mr Irons got in his car, left Surfer and drove straight over to Dragon while Tony “the sexican” Perez will now be the Publisher of both ER and ING. ahhh ..

There was some neg news that came up today on my news radar. I hope things all smooth out. I’m sure it will. Now I can’t take this anymore. I have to see if this will work.. More very soon..

PS. The title has nothing to do with this blog post. I just liked the sound of it..

Love, Jim Shubin
ASRBIZ.com
CLASSatASR.com

——————————-

SIMA PR Boot Camp. @ Seed in Costa Mesa

CLASS@ASR is on the other end of this Space Mountain looking tube in Feb. Pretty neato! its just above the spot we had in Sept.

RANDOM-I took this pic a few years back in Miami. the front was jacked up a bit so i focused on the neat part only. FYI I want one of these!

I went to visit Dean and Dale of O’QUINN in HB. I like the brand and wanted to know more about their story. Dean Quinn has deeeeeeep roots and I’ve known him for a little while from industry and on occasion surfing a good little bar just north of NB. Let me tell you HE KILLS IT.. I’ve heard the same about Dale. He surfs LA County. Don’t know why but I won’t judge him on that. ha kidding Dale.   So their office on Gothard is cool and full of smiles which I’m down with.. We sat and started from the beginning. A few years ago the two of them were surfing down in Mex and while out in the water Dean pitched the idea of O’QUINN to Dale. Dale at the time had a great job and Dean straight up asked him “Dale, what do you think?, are you on board” That was the beginning of the brand and I have to say leaving a large steady paying deal is pretty scary. Dale, you rule sir..   Since his grom years the both of them mentioned how Dean was always so particular with his apparel. He would build his own boardies and make his own tee’s because he wanted something different. This would explain why about fifty percent of his time with O’QUINN is spent on fit. And yes they still make their own tee’s for O’QUINN. Dean mentions his 7 year old son already changing his gear to mix his steeze on occasion. It seems like both vets of apparel are very particular on the way the product lays and feels. He says they have 3 things they stand by Fit, Fabric, and Fashion. I like that>>  CLASS at ASR they will be launching their O’QUINN Classics (Premium Basics) and you’ll be able to check out their soft launch of O’QUINN’s women’s. Trust me when I say you have to touch and feel their tee’s. Really nice. Great silhouettes and nice color story.   After talking with them I was inspired and noticed the their team working together in the office. solid motivation. Their new campaign I checked out in BL!SSS reads “Change Direction”   These guys know what they are doing as they’ve both worked in the industry for over 20 years with the top companies in the industry. Look for O’QUINN at CLASS at ASR in San Diego in the convention center. HALL E, booth CL 445.   O’QUINN is sold in the better retailers. OQUINNclothing.com  Thanks for the time guys..   See you all in less than 2 weeks in San Diego. check both sites below lists of exhibitors.

Thank you,
Jim Shubin
ASRbiz.com
CLASSatASR.com

I told you they surf. Dangling suit at their entrance..

Dean Quinn. This guy has a solid backround. SOLID folks.

Apple store on Gothard in HB / Their Art Department.

This is Dean and Dale the masterminds of O’QUINN. They are as solid as you can get.

They have a full collection you need to check out. Again at Class at ASR you will have a chance to see their launch of O’QUINN Women basics and their Classic’s program.

RANDOM PIC- this shot is from a bit back. Its from a party we did with Anthem in the desert. Everyone was in the best of spirits as you can see. good music, the right people, and best of all water can make a perfect gathering. So as we’re just about to round 3rd here in 09 lets enjoy our last weeks of summer. Call you friends this weekend and have some laughs, good eats and relax for a few days. I LOVE THIS PICTURE>> js

Did you surf this weekend? damn it was fun. Anyhow, Leanne Milliken from ASR sent an email a little bit back saying that Simple Shoes had a few things going on. They had a couple categories that will be launched at ASR in a few weeks.

Their PR guru Danielle Diblasio sent some shoes for us to check out. I haven’t heard about Simple Shoes in a while but I remember a nice dude named Eric Myers in the early nineties at ASR pushing some shoes that at the time seemed to do well. He was a rad guy and had a business card that was made of wood. I tripped out and never forgot that. Not sure what he’s up to but his baby lives on.

Anyhow the shoes came in and I am very particular with my shoes but had a good look and the next day did the trestles trail with them.. Not bad.. I researched these guys a bit and was pumped on the environmental efforts they were working on. 100% sustainable with a bit of hipsteeze.

Anyhow nice job Simple. You made me also use your 100% sustainable box for my receipts from 08.. loved it. I wouldn’t dare throw that thing away..

Most other shoes take up to 1000 years to disappear from landfills where a pair of these BIO-D’s will vanish and turn to dirt in about 20.

They will also show their bio degradable flip flops at the ASR show as well. Make an appointment to see them at booth # 1705 at ASR. While you’re there take a look at their bags. I have see them in a couple spots and really liked them. check out Simpleshoes.com.

Anyhow we’ll see you in Vegas at the shows. Good Luck and talk soon.  Get ready for ASR and CLASS at ASR. We’re excited for you to see what we’ve worked on for Septembers show.

One last thing. I am sorry for the loss of Adam “DJ AM” Goldstein. I had the pleasure of working with him a few times in the past at a few events. It is a horrible loss. Regards to his family and close ones.

Thank You,
Jim Shubin
ASRbiz.com
CLASSatASR.com

Check out Simple’s new boot.. Carry On.

Here’s a little pick of one pair sent over from Simple. If you take a close look you will notice the tire tread on the sole.

This is the pair that took the Lowers trip. Comfy. I will kick a terrorist in the nuts with these..

This is Tom Kabash from Pleasure Ground Eyewear. I ran into him at CLASS Santa Monica and he was flossing a pair of Simple Shoes. You’ll find Tom and Pleasure Ground Eyewear at CLASS at ASR in booth # CL633

RANDOM Pic - Nielsen gave ASR and CLASS at ASR the chance to fly in key retailers and distributors. I have talked to some of the distributors that I have worked with in the past. most of them are coming to the show in Sept. This is one of them.. His name is Matt Law. He owns a distribution company in the UK called Jett 26. He is on point. Well most of the time. This evening he was beat up by stickers.. See you in SD Matt. Fly safe..

This week I took a redeye to the south east. Reason for the trip was to go on behalf of ASR / Class at ASR and support a couple of tradeshows in Florida.

Usually I can handle redeye flights with ease. This one kicked my ass however the trip was a great one. I landed in Tampa grabbed the rental car and headed to SPoT. They we’re throwing a tradeshow called the Moat Show. Let me tell you, it was WARM. Very warm. There was an eyeball named Bill spinning in the Atlantic that didn’t hit land while I was there which couldv’e added to the fun but people we’re amped on the surf about to pound the east coast.

So the boys at SPoT had a good turnout. Skate companies came out and set up their 10×10 easy-ups. The people I talked to seemed to be satisfied with the retail turnout and the crowds of the general public cruising the show. Immediately after the show a best trick contest began so as the show closed we headed inside where people were skating all day. Torey Pudwill from Dwindle / Podium manhandled the best trick. Congrats sir!

Czar in Ybor City once again to end the evening was good times as always.   Woke up the next morning and started my drive to Orlando for Surf Expo. I was greeted in the front by Sean Smith and a good game that almost made me shit myself. Anyhow, I met up with Surf Expo Captain and 1st mate Roy Turner and Sean O’Brien for a badge and chat. Those guys are really rad guys. Thanks for letting me in misters. need I say more?

The show was good. Volcom did there thing and themed it up. Pretty funny booth set up.. love them.. RVCA, Atwater, Sector 9 and Vans seemed to be killing it in my short time there. I went by to visit John Gothard in the Sanuk booth and they were crushing it with their new Tube Flop. Wow! they are going to sell a grip of those.. Nice job guys!

Got to visit with many friends at the show I haven’t seen in a while. Some of them were there to skate the set up Surf Expo did for their demos during the show. Enjoyed that as well. Others like the Eastern Skateboard and Surf Supply crew were there doing their thing.

Thank you both SPoT and Surf Expo for your hospitality.

The Moat. I have seen people swim in this for free product during Tampa Pro and Tampa Am contests in the past.

The Moat Show!!!! The show was set up out side behind the park. It was balmy but you can head inside the snack shack to cool off and check out some art.

SPoTs Barak Wise with Jose from Dwindle. Barak is an idea man but it wasn’t his idea to have those two dude in the backround.

Surf Expo’s Roy Turner and Sean O’Brien. they rule.

Eastern Skate Supply main man Reggie Barns on left. I surfed with him in North Carolina. He surfs well. middle is Bruce Walker of Ocean Avenue, and  Abraham Paskowitz was good to catch up with as well.. Abe’s running Mavericks Surf Clothing now and we wish him the best.

Autograph signing in front of Eastern Skate Supply booth. Creager got me good this very night..

RANDOM Pic. Okay .. Usually I go through a few of my pics from the past and when I laugh I post the “Random Pic” Well this pic was actually taken at my hotel in Orlando. I wanted to meet up with Josh Hunter from Transworld Business and a few others and jump in the pool.  Here’s the story.. SOMEONE POOOOOOOOOOhed in the pool. We asked to see the person who committed such and act on this warm post tradeshow evening. I figured if the person looked pretty normal we can still jump in. No such luck. Security surrounded the pool. It was probably a little tike,  so we found some of the Volcom crew in the kiddie pool / fountain and we splashed about in that for a bit.   that was cool and all but have a look at the guy in the pic behind the security guard. He is setting up to hook something big in the pool. How big was that thing?

Hey maams and misters. Hope all is well. Things are kicking into high gear for ASR and CLASS at ASR. A couple days ago was SIMA’s Waterman’s Weekend and I had a chance to go thanks to ASR. I was pretty slammed on Thursday but had a chance to see the golf tourney. It was at Monarch Beach Golf Links in Dana Point.  Amazing place. check it out when you get a chance. Or just sign up and play for the 21st.   Make sure you dial in a good kit for your foursome because people didn’t really hold back. I won’t even say who my favorite was but I will say that there was NO recession on the coarse that day. At least not in the team’s outfits. I will say that one gentleman tried tackling me with a Kilt on and once he ended up on my front porch I lifted his “skirt” for “someone’s” photo op. I will keep this rated PG 13. Just a solid turnout of companies and people supporting, good times, and SIMA killed it. Good Job.. More details in the Rated PG pics. I might have some t-shirt ideas though John. did I just say that out loud??  Onto Friday.. LA was kicking me straight in the balls that day and not letting me get to the Ritz in Dana Point but once there I parked my 94 piece of work and rolled in with some borrowed duds. I was floored at  how nice it was. Yes its the Ritz DP but I’ve always rolled by on the trail and surfed creek down below. Once registered and given my sheet of barcodes that I need to do the silent auction with I walked right back outside and stuck one on the front door of the Ritz and one in the men’s on the urinal. So I own both of those now.. If any of yous need to saddle up for a weekend there do so. Just say “its all good. Jim got me”.   So again I was a bit late but made it outside for a little of the silent auction. Really good stuff to bid on. Maybe 2010 - 21st Waterman’s Auction I’ll get that trip to Hawaii with all my friends and yes maybe I’ll call you John Gothard if there’s a cancellation.   Swept into the main ballroom. Dinner was sooo good. GES people we’re kind and gentle. GT killed the mic like Erasure on a comeback tour. over 400K was raised in an incredibly funky economic silly year. That shows how strong it is when we all get together and make it happen. Like the late 2009, 21st Waterman’s Ball “SIMA Lifetime Achievement Award winner Mr Dick Baker always said. “Its about growing the Pond” The industry came together and did just that Friday night.. It was incredible..   Rob Machado - Waterman of the Year and Dave Rastovich took the award for Environmentalist of the Year both deservedly so. Congratulations to all three of you guys and Dick, we really miss you sir. Thank Yous came from everyone on stage that night to him (Baker) and his family who gave 3 amazing acceptance speeches that evening. With them and Dicks great friend Shaheen Sadheghi (founder of the Lab and Camp in Costa Mesa) a huge standing ovation took place with hundreds of people showing their gratitude to such a blessing of a person we all miss.   Thank you SIMA. Sean, didn’t I win you in the silent auction. See you Monday. Bring a paintbrush Holmes.   Again 400k raised. more than last year. In a crap recession. Pretty rad!   Oh and Gerry Lopez was there.. Gerry Lopez. hear me? I think he came in on the Sea Shepard.
Thanks again.
Jim Shubin
ASRbiz.com
Classatasr.com

This was my first stop at the SIMA Waterman’s golf tourney. It was the ASR sponsored hole. I think it was # 2. the crew and a dude with a steel drum making us feel tropical. pretty neato. Leanne Milliken, Ginger Conrad, Darren Bridges, Nisa Meineke, and crew.

WOW. so Vans went all out. I sure they won a prize. If not Ima getem one. Notice the bookends. I don’t know the “politically correct” way of explaining besides just throwing out I saw dudes that looked like my son but older than me manning their fort. I love that..

Transworld Surf Pub Charlie Anderson lubing up as always.

I think its hole # 3. Surfline’s sponsored hole. You have to get one of your foursome to get a ride down to the water and get a few turns in on a Lost Surfboard and your score gets deducted from your golf score. If your foursome turns down the surf at hole three you donate $50. ha! love it!!. I got a pic of Charlie on a little one but the pic sucked. This pic is the setup on the beach. Tony Perez from Surfing / Skateboarder mag and friends set up a side charity to make things interesting. If you hit a tennis ball off the bluff and hit a surfboard you win it.. they raised some extra scrilla for SIMA.. nice!

Gerrrrrrrrrry LOPEZ. nothing funny about that. well he was in Conan the Barbarian. He’s the man.

Another cool moment I remember was Electric Sunglasses Bruce Beach’s son Max. 6 years old focusing on every moment of the evening. Hey max I’ll pay you to hang out with my son. wait. I’ll pay you to hang out with me homeslice. Rob made a smoooooth acceptance speech.

MAX BEACH saying “remember me later” !!

Standing Ovation… Dick, we’ll meet you in the clouds and be with the Lord forever.

Shop eat Surfs Liberace of the keyboard Tiffany Montgomery along with Ginger Conrad from ASR marketing team lookin zippy.

RANDOM Photo- someone just reminded me of this.. This was mid May a couple years ago at Jack’s Corona Del Mar. All I have to say is Santa and a Bear showed up for a few hours in the shop to hang with this kids. Well and the cougars came out as well.

A few years back I worked with Debby Martin sales manager for L*SPACE. She was a great person to work with and was always on point. We spent a lot of time working together and one day I bought her a live sheep for her birthday not to mention a lot of other good times we shared.

Anyhow, I figured today I would give her a call to talk about CLASS at ASR and ask for some info on L*SPACE for todays blog. Well the little lady is on point as always. I received 4 emails containing more info and great pictures than I knew what to do with.. L*SPACE is a fave of many girls and I have to say the design and marketing genius is Monica Wise. She deserves all the recent success of the brand. Monica you can rest assure sales is dialed with Debby at the helm. Oh and they have some hardware with 24K gold. are you kidding me!? On point..

So I’ve been watching a little Shark Week this evening. I am writing this blog and need to focus. I hit the L*SPACE link to marinate my angle about Swim a bit and BAAAM. My attention is 100% on and into this.. http://www.lspace.com/
such a good site. I had to sent Deb a text as I stumbled upon a product video section for each piece in the collection. I asked if it was her voice.. it is. what a fabulous idea for a sales tool. The music right when I clicked the link made me want to re-grow my mustache. I’ll keep it clean and tight but I need it back with a little accent. My wife just said not to write this part. I should be a Spaniard and not Russian.

Here is some key info from Debby and the site for you.. read up. I don’t want to mess it up so I’ve copied it verbatim.
Another addition is our capsule collection partnering with Omnipeace. Omnipeace is a humanitarian fashion brand that donates 25% of it’s proceeds to promote peace, education, human rights and to end extreme poverty by 2025. L*Space personally donates 20% of it’s proceeds from the Omnipeace swim collection to help Omnipeace in their efforts. Can fashion save lives? We think so!!!

Also L*Space was honored as the Mercedes Benz Presents designer this year at Miami Fashion Week! www.youtube.com/watch?v=22FH0RGpDiA Check the link for a look at the show and L*SPACE 2010 collection.

I have a question. So we’ve all said 08 then 09 (oh nine) for a bit. How are you going to abbreviate 2010? Oh ten, ten, twenty ten.. let me know.. thx!

Anyhow the past 2 years L*SPACE took home The SIMA Image Awards “Women’s Swim brand of the year”. They are nominated once again for both Women’s swim brand of again and Women’s marketing campaign of the year for their “What’s Your L?” Campaign in 09.. See you in Cabo for SIMA Surf Summit 12.

I want to also mention a few of the other Swimwear brands we have coming to ASR  and CLASS at ASR. Despi, Luli Fama, B Swim, Red Carter, OSKLEN, Vitamin A, Surfkini, and over 50 more..

See you at the show.

Thank you,

Jim Shubin
ASRbiz.com
CLASSatasr.com

This was a little show L*SPACE did at Sun Diego. Sun Diego stores are great retailers down in San Diego. When in town for ASR go hit them up.

This item is called One Love. I call it “im just sayin” . this is my favorite from the site’s lookbook.

Deb sent me this pic. It is their Eco Friendly piece..

RANDOM- In Barcelona I saw a dog driving with a big guy in tow. it was amazing.

I headed south for a little visit with Dave Boehne at Infinity Surfboards in Dana Point. My mission was to pick up a board I ordered and talk about a little gift they will be giving us for Class At ASR coming up in September. Have a look at what a certain picked retailer will be leaving with from San Diego. Check their link infinitysurf.com check out the 5F board. pretty neato. It will be customized for someone at the show that will walk home with it on the 12th of September.   Anyhow, Dave’s family owns Infinity Surfboards and Dave is the buyer / marketing / TM / one of the shapers / e-commerce / you get the picture guy at the shop.. He has a solid backround as well. If you don’t believe me just ask him. ha. They have a solid collection of shortboards to SUPs. His apparel backround comes out in his buying. Nice solid softgoods upstairs. Make sure you tackle him at the show and make him buy from your booth in September.   Thanks Dave and fam ahead of time for the board. Oh ya. Also Dave and his wife Mary (lost designer) will be having a little one in a few weeks.. the little one will be a looker..   Pay them a visit today.. the shop is really good.
24382 Del Prado
Dana Point, California 92629
United States of America
thank you,
Jim Shubin
Classatasr.com
ASRbiz.com

Boehne and his precision leash rope design skills. MacGyver of 09. 

Check out Dave selling these groms the dream. “hey buy a bar of wax for $400 and you get a surfboard thrown in for free.!” 

This is what one of you lucky people will be shredding after the shows in San Diego. people meet the “5F” … 5F meet the people that want you for free. check out the Russ Pope wall in Infinity. 

RANDOM PIC - I was up in Oregon on a ZUMIEZ / Ezekiel Surf Trip a few years back with Jimbob, Yasmin, Andy, Mike (now from Elwood)  and a group of others . I was pretty fired up when we rolled up to this rock.. Its the rock from Goonies!!!!!! I was pretty fired up..

I got a call from ASR telling me IN4MATION will be coming to ASR in San Diego in September. This fired me up. Not only because of the solid brand the boys have put on the map but the buying power Todd and Justin bring to ASR and Class At ASR.   Here is a little information on IN4MATION I want to share with you as I need a pick-me-up after seeing USA get a beat down from Brazil in the Finals. So saddle up and read on.

I’m excited to share what I know of the foursome’s passion.   Their catch phrase they’ve adopted is “I Shall Proceed…And Continue”.  IN4MATION was built on the rock of Hawaii. Started in 2001. Four key people planted the seed and grew the label and their retail business with proper TLC.  The four co-founders are Todd Shimabuku who is the nicest guy you’ll ever meet, does some buying and shares the sales operations with Ryan Arakaki. Rhandy Tambio bounces back and forth from his homeland of Hawaii to NYC to direct creative and design with help of a few key people in NY.  Last but not least Jun Jo. Jun is a solid guy born in Japan. I believe he and a couple other key people helped put RVCA and Volcom on the radar in Japan. If I’m wrong about that sorry but don’t tell me.  I want to continue believing it. I might be lying my ass off but I also am pretty sure he has a hand in the Vertra Sunscreen project too.  If you don’t know what that is buy it tomorrow if you don’t want to have skin grafts of your ass on your grill in 10 years… It works well.

Anyhow, I got to spend a week on Tavarua with Jun on one of Lilard’s weeks. Jun exudes such class in and out of the water and this was about 6 years ago prior to IN4MATION’s solid growth spirt. He KILLS Cloudbreak by the way as he is a pro surfer just to rub it in. He works in Hawaii to make sure the retail run’s smoothy while directing marketing and PR efforts for the brand.   IN4MATION has done a stellar job of collaborating with key brands to gain momentum and legitimacy in our market. A few of the key labels they’ve done projects with are: LODOWN Magazine, RVCA, STUSSY, Brixton, The Skateboard Mag, DVS, Gravis, DC, Diamond Supply, most recently G-Shock Watches, and more…  I know this is a blog and I need to keep it short but there’s so much crafty info on these guys.

I just want to touch their retail business as well here before I get back to my fam. IN4MATION has a few stores.  They worked with a store in the past and decided to dial in a solid retail location on their own and I believe kind of sway from the gray market craze of the late 90’s. That was in 02 but they moved from the middle of the rock to a key spot in the hub in 2005 and that was when the momentum started.   Now they have IN4MATION Clothing / Ward Warehouse which is their spot that shares reality space their brand and just less than half of their inventory is influential brands like RVCA, Vans, DVS, Stussy and so on.

I love their store and spent some cash in their a few times. I don’t shop much either. Stussy actually opened a store in town but was smart enough to muster up special SMU’s for IN4MATION and their IN4MANTS so have a look.  -Aloha Army is their location that would cater to surf culture with a very stylish flare.  You can also find Aloha Army branded gear in there as well.  IN4MATION Boardshop you will find key hardgoods companies offering their latest and greatest from skate as well as IN4MATION goodies if you’re heading to country to Chollo or just staying in town and rolling around A’ala skatepark.   Saturday morning was their latest collab release at their stores.  It was with G-Shock. check out the salmon timepiece below in the pics.   Spend the time now and learn more about their whole deal. take a gander at these following links.

www.in4mationbrand.com
www.alohaarmy.com
www.in4mants.com
www.in4mboardshop.com

Good job guys.

Thank You,  Jim Shubin Classatasr.com ASRbiz.com

IN4MATION’s store. When on Oahu head straight there and look for the guy in the pic below.

Todd Shimabuku - retailer, sales guru, he makes sure b2b and b2c is on point. If you see him waling by your booth @ ASR take good care of him. You want to be in his shop.

If you didn’t see Todd in the shop and you are hot now and want to paddle out but forgot your Vertra front porch saver cream head to this shop. Aloha Army.

after you get out of the water and you realize you forgot your baggage @ HNL go back to pic 1 / IN4MATION and grab a tee that looks something like this. You’ll feel neat in it.

Their latest collaboration. Just was just released Sat Morn. Get it now. its a Salmon GLX IN4MATION X G-Shock and stuff. I’d grab one of those with that tee in the pic above.

RANDOM PIC!!! like I said in my last blog. The last pic will have a random pic to cap it off.. This a pic from a tour I did in Hawaii for a company I worked for. It was moments after I met Stu Graham. I had just put him on the team and this was his first time in Hawaii and probably his first time in boardshorts. He is now stuck back in Scotland his homeland because of visa craze but a I am trying my best to get him back here again to US soil. Miss you Stu..

ASR is excited work with Transworld Business to share with you what’s going on in our world. Leanne Milliken (Marketing manager) and myself will keep you in the loop with what is happening in and around our industry. You will get up to date info on our upcoming tradeshows for both ASR and Class at ASR dated September 10th – 12th in San Diego, California. We will be sharing details about what our team is are working on; from our meetings with exhibitors, retailers, & media to the miscellaneous ingredients that will make the shows a proper success. So feel free to spread this to your co-workers and friends and digest the good stuff happening with us along with the rest of the industry. Have fun, stay safe, and enjoy.

Jim Shubin - Class @ ASR Sales/ ASR Buyer Relations Team
Jim@classatasr.com
(562)239-6000

www.AsrBiz.com
www.classatasr.com