We now are all caught up and holding hands and you just looked over at me and winked. I wasn’t looking at you though as there was a silly looking man roller skating but you wouldn’t know the difference in my smile. were all good right?

We went to Vegas a few weeks back kidnapped a few people like Alex Yang from DC, Ryan from O’Neill, Jessica his wifey from Ezekiel. Anyways we went out to see a fight. It was a brawl between Jason “skater, mma, radio host” Ellis and Andy “none of those qualities” Bell. It went down at the Hardrock. That place rules!! good fighting.. girls fighting, guys in blind folds. girls fighting guys, the list goes on.

I stopped by the RAEN office a couple days ago on way back from a trip. I wanted to get the contract for the Feb CLASS @ ASR. Those guys are neato. Not only is RAEN killing it now but they have there creative agency called Libre Design. If you need to pretty up your program I would suggest you check em out libredesign.com ..

I was in a conversation with somebody a bit back and they explained that the biggest skate company in the world is Sector 9. I worked with Dwindle for a few years and I never really thought they would blow the doors down. well they did.

Dan Moylan and I fired down to Sector 9 for a visit. Those guys are pretty amazing. We got a chance to tour the whole set up with EG. check out some pics below.

Speaking of Dwindle. I Went with Skateboarder Mags Billy Deans for a visit to Dwindle this week. They showed us there new little baby in the warehouse. hmmm .. pretty little thing. you’ll hear more about it soon. They gave my son a Cheese and Crackers tech deck half pipe thingie. He hasn’t even peeped Backyardigans since I fired that thing in his lap.

No waves but I hope to get a bit wet tomorrow after I visit PT @ HSS in the boardroom. He’ll be there for a chat and a cup of coffee from 7 - noon tomorrow 11/14.  HYPERLINK “http://www.hsssurf.com/surfnsport/2009/11/chat-with-pt-at-hss/” http://www.hsssurf.com/surfnsport/2009/11/chat-with-pt-at-hss/

Speaking of PT. his seed Tosh is now on O’QUINN.. yaaaaaaa…

take care and talk soon.

Jim Shubin

ASRbiz.com

CLASSatASR.com

This girl is amazing. She holds the fort @ Sector 9. She is the mother hen of their Movenmber Program. hit em up.

In EG's office @ Sector 9 with Dan Moylan talking ASR. I Looooooove the velvet artwork above them..

EG showing one of the very first boards they made. Hand drawn artwork etc. pretty neato. EG told us a great story in Mikes office. He said they've always backed ASR and Surf Expo Tradeshows. He said right after the 911 craze when a few backed out he painted their booth RED, WHITE, and BLUE and did their thing. These guys are great.

a first in the Sector 9 print campaign. everyone I met on the Sector 9 tour was amped. all super happy. This was like walkin Zappos. the employees are pumped. After this Dan and I went straight for a quick surf and grabbed grub @ Wahoos which is part owned by Tal. Tal is a key part of Sector 9. When in La Jolla go there to eat.

Whitney does the marketing @ Dwindle. This is the new not-so-mini. Its perfect. Look at the ladders. I bet you Daewon has something to do with those. When I worked with Dwindle we had the Globe mini for a bit but had to take it down. Well they found room for an amazing replacement.

This mister was king neptune of the Hardrock Pool a few weeks ago. YESSSsssssss i say.

Hello there,
it’s been a bit since we last hung out. Truth is Leanne the ASR mother hen of  mktg etc taught me the ropes of word press.. It took me a while needless to say.
So, lots and lots have been going on so I’ll do my best to give the quick and easy. That is if this even works and goes up on the site.. ha!

Just got back from SIMA’s PR Bootcamp today at the Camp. We all met upstairs in SEED. That store is great. Do go check it out when you get the chance. I have a few events to catch you up on but for now lets just talk for a bit, and maybe throw in a giggle or two. You know since its been a couple weeks lets just get reaquainted.  Coffee and a little danish. Or perhaps a tuna sangwich on rye with a medium orange soda. thats right, I said SANGWICH. sandwich but with a G. it sounds better.. Anyways now that where both on speaking terms and are holding hands again I’ll bust a move. xo XO. ah crap mom just told me we’re cousins. sorry.

Hey, ASR / CLASS at ASR February 3rd and 4th in San Diego. Just saw a nice ad this morn in Transworld Business. yaaaa. Contracts are coming in. People are happy.  I’ll keep you informed. Over @ Transworld Rob Campbell got moved up to Big MR Ed of all the Pubs. Ya Rob! Over @ Skateboarder Billy Deans got the Ass Pub job. yes. Mr Irons got in his car, left Surfer and drove straight over to Dragon while Tony “the sexican” Perez will now be the Publisher of both ER and ING. ahhh ..

There was some neg news that came up today on my news radar. I hope things all smooth out. I’m sure it will. Now I can’t take this anymore. I have to see if this will work.. More very soon..

PS. The title has nothing to do with this blog post. I just liked the sound of it..

Love, Jim Shubin
ASRBIZ.com
CLASSatASR.com

——————————-

SIMA PR Boot Camp. @ Seed in Costa Mesa

CLASS@ASR is on the other end of this Space Mountain looking tube in Feb. Pretty neato! its just above the spot we had in Sept.

RANDOM-I took this pic a few years back in Miami. the front was jacked up a bit so i focused on the neat part only. FYI I want one of these!

Well all’s good. Back from Baja Sur for SIMA Surf Summit 12 and the Image Awards. I love San Jose Del Cabo. I really think the place is amazing. We got waves too.. Yaaaa!

We landed last Monday so we could meet up with some friends at a house we rented on the East Cape. The place was incredible. Anyhow we came back to SJC to the Crowne Plaza to join the SIMA tribe on Wednesday and things went neato.

So there were some good stories but you’d have to ask us face to face. There were many, many funny things that went down.. I don’t want to get anyone in trouble so I’ll just  say a few key words and you can let your imaginations go wild.

Here I go:

Avocados, SIMA!!, East Cape, Back Slaps, Scorpions, Waves, KARAOKE, meetings, Bulls and rental cars, Industry Rock, Lillard, flat tires, Bryan Rusk, cut butts, broken leashes, wrestling, sunglasses, Ruiz, chicklets, dude T-shirt dancing, some shipwrecks, Atwater, HOTSHOT, Buzzards, Tropical Storm Paul Harvey, #7, Ogio pockets, Jane Buckingham, Zolli, Monster chicas, Water, Tweet this, Bell’s Hand, Billabong, Attorney, O’Neill, SSS, good night.

Congrats to all the winners!!!!!! Soooo good.

I like what Andrew Zolli said. “Tomorrow won’t be worse, It’ll be different.” Put that in your pipe and smoke it!

I’ll get you more soon. check out a couple links for some photos and coverage. http://business.transworld.net/ and  http://www.shop-eat-surf.com/

Take care. love,
Jim Shubin
ASRbiz.com
CLASSatASR.com

This is the first day. Reef’s Kevin Flanagan moderated a look from the retailers point of view looking out. Flanny Killed it!! yaaaa.

it was actually yesterday at Ship Wrecks. Dan Moylan (ASR Director) and I left and got 9-Palms better than this.. yay.

This is how Tyler Callaway (from FCS) and his wife Indie get around the East Cape

RANDOM PIC- My short ass cousin’s name is Mike Valov. I call him Michael V. He is like 5’ 5”. He went to the DMV 3 weeks ago for his new license. This is what came back. Read his height. He thinks I might have a friend at the DMV. What do you think?

I went to visit Dean and Dale of O’QUINN in HB. I like the brand and wanted to know more about their story. Dean Quinn has deeeeeeep roots and I’ve known him for a little while from industry and on occasion surfing a good little bar just north of NB. Let me tell you HE KILLS IT.. I’ve heard the same about Dale. He surfs LA County. Don’t know why but I won’t judge him on that. ha kidding Dale.   So their office on Gothard is cool and full of smiles which I’m down with.. We sat and started from the beginning. A few years ago the two of them were surfing down in Mex and while out in the water Dean pitched the idea of O’QUINN to Dale. Dale at the time had a great job and Dean straight up asked him “Dale, what do you think?, are you on board” That was the beginning of the brand and I have to say leaving a large steady paying deal is pretty scary. Dale, you rule sir..   Since his grom years the both of them mentioned how Dean was always so particular with his apparel. He would build his own boardies and make his own tee’s because he wanted something different. This would explain why about fifty percent of his time with O’QUINN is spent on fit. And yes they still make their own tee’s for O’QUINN. Dean mentions his 7 year old son already changing his gear to mix his steeze on occasion. It seems like both vets of apparel are very particular on the way the product lays and feels. He says they have 3 things they stand by Fit, Fabric, and Fashion. I like that>>  CLASS at ASR they will be launching their O’QUINN Classics (Premium Basics) and you’ll be able to check out their soft launch of O’QUINN’s women’s. Trust me when I say you have to touch and feel their tee’s. Really nice. Great silhouettes and nice color story.   After talking with them I was inspired and noticed the their team working together in the office. solid motivation. Their new campaign I checked out in BL!SSS reads “Change Direction”   These guys know what they are doing as they’ve both worked in the industry for over 20 years with the top companies in the industry. Look for O’QUINN at CLASS at ASR in San Diego in the convention center. HALL E, booth CL 445.   O’QUINN is sold in the better retailers. OQUINNclothing.com  Thanks for the time guys..   See you all in less than 2 weeks in San Diego. check both sites below lists of exhibitors.

Thank you,
Jim Shubin
ASRbiz.com
CLASSatASR.com

I told you they surf. Dangling suit at their entrance..

Dean Quinn. This guy has a solid backround. SOLID folks.

Apple store on Gothard in HB / Their Art Department.

This is Dean and Dale the masterminds of O’QUINN. They are as solid as you can get.

They have a full collection you need to check out. Again at Class at ASR you will have a chance to see their launch of O’QUINN Women basics and their Classic’s program.

RANDOM PIC- this shot is from a bit back. Its from a party we did with Anthem in the desert. Everyone was in the best of spirits as you can see. good music, the right people, and best of all water can make a perfect gathering. So as we’re just about to round 3rd here in 09 lets enjoy our last weeks of summer. Call you friends this weekend and have some laughs, good eats and relax for a few days. I LOVE THIS PICTURE>> js

Did you surf this weekend? damn it was fun. Anyhow, Leanne Milliken from ASR sent an email a little bit back saying that Simple Shoes had a few things going on. They had a couple categories that will be launched at ASR in a few weeks.

Their PR guru Danielle Diblasio sent some shoes for us to check out. I haven’t heard about Simple Shoes in a while but I remember a nice dude named Eric Myers in the early nineties at ASR pushing some shoes that at the time seemed to do well. He was a rad guy and had a business card that was made of wood. I tripped out and never forgot that. Not sure what he’s up to but his baby lives on.

Anyhow the shoes came in and I am very particular with my shoes but had a good look and the next day did the trestles trail with them.. Not bad.. I researched these guys a bit and was pumped on the environmental efforts they were working on. 100% sustainable with a bit of hipsteeze.

Anyhow nice job Simple. You made me also use your 100% sustainable box for my receipts from 08.. loved it. I wouldn’t dare throw that thing away..

Most other shoes take up to 1000 years to disappear from landfills where a pair of these BIO-D’s will vanish and turn to dirt in about 20.

They will also show their bio degradable flip flops at the ASR show as well. Make an appointment to see them at booth # 1705 at ASR. While you’re there take a look at their bags. I have see them in a couple spots and really liked them. check out Simpleshoes.com.

Anyhow we’ll see you in Vegas at the shows. Good Luck and talk soon.  Get ready for ASR and CLASS at ASR. We’re excited for you to see what we’ve worked on for Septembers show.

One last thing. I am sorry for the loss of Adam “DJ AM” Goldstein. I had the pleasure of working with him a few times in the past at a few events. It is a horrible loss. Regards to his family and close ones.

Thank You,
Jim Shubin
ASRbiz.com
CLASSatASR.com

Check out Simple’s new boot.. Carry On.

Here’s a little pick of one pair sent over from Simple. If you take a close look you will notice the tire tread on the sole.

This is the pair that took the Lowers trip. Comfy. I will kick a terrorist in the nuts with these..

This is Tom Kabash from Pleasure Ground Eyewear. I ran into him at CLASS Santa Monica and he was flossing a pair of Simple Shoes. You’ll find Tom and Pleasure Ground Eyewear at CLASS at ASR in booth # CL633

RANDOM Pic - Nielsen gave ASR and CLASS at ASR the chance to fly in key retailers and distributors. I have talked to some of the distributors that I have worked with in the past. most of them are coming to the show in Sept. This is one of them.. His name is Matt Law. He owns a distribution company in the UK called Jett 26. He is on point. Well most of the time. This evening he was beat up by stickers.. See you in SD Matt. Fly safe..

Hey maams and misters. Hope all is well. Things are kicking into high gear for ASR and CLASS at ASR. A couple days ago was SIMA’s Waterman’s Weekend and I had a chance to go thanks to ASR. I was pretty slammed on Thursday but had a chance to see the golf tourney. It was at Monarch Beach Golf Links in Dana Point.  Amazing place. check it out when you get a chance. Or just sign up and play for the 21st.   Make sure you dial in a good kit for your foursome because people didn’t really hold back. I won’t even say who my favorite was but I will say that there was NO recession on the coarse that day. At least not in the team’s outfits. I will say that one gentleman tried tackling me with a Kilt on and once he ended up on my front porch I lifted his “skirt” for “someone’s” photo op. I will keep this rated PG 13. Just a solid turnout of companies and people supporting, good times, and SIMA killed it. Good Job.. More details in the Rated PG pics. I might have some t-shirt ideas though John. did I just say that out loud??  Onto Friday.. LA was kicking me straight in the balls that day and not letting me get to the Ritz in Dana Point but once there I parked my 94 piece of work and rolled in with some borrowed duds. I was floored at  how nice it was. Yes its the Ritz DP but I’ve always rolled by on the trail and surfed creek down below. Once registered and given my sheet of barcodes that I need to do the silent auction with I walked right back outside and stuck one on the front door of the Ritz and one in the men’s on the urinal. So I own both of those now.. If any of yous need to saddle up for a weekend there do so. Just say “its all good. Jim got me”.   So again I was a bit late but made it outside for a little of the silent auction. Really good stuff to bid on. Maybe 2010 - 21st Waterman’s Auction I’ll get that trip to Hawaii with all my friends and yes maybe I’ll call you John Gothard if there’s a cancellation.   Swept into the main ballroom. Dinner was sooo good. GES people we’re kind and gentle. GT killed the mic like Erasure on a comeback tour. over 400K was raised in an incredibly funky economic silly year. That shows how strong it is when we all get together and make it happen. Like the late 2009, 21st Waterman’s Ball “SIMA Lifetime Achievement Award winner Mr Dick Baker always said. “Its about growing the Pond” The industry came together and did just that Friday night.. It was incredible..   Rob Machado - Waterman of the Year and Dave Rastovich took the award for Environmentalist of the Year both deservedly so. Congratulations to all three of you guys and Dick, we really miss you sir. Thank Yous came from everyone on stage that night to him (Baker) and his family who gave 3 amazing acceptance speeches that evening. With them and Dicks great friend Shaheen Sadheghi (founder of the Lab and Camp in Costa Mesa) a huge standing ovation took place with hundreds of people showing their gratitude to such a blessing of a person we all miss.   Thank you SIMA. Sean, didn’t I win you in the silent auction. See you Monday. Bring a paintbrush Holmes.   Again 400k raised. more than last year. In a crap recession. Pretty rad!   Oh and Gerry Lopez was there.. Gerry Lopez. hear me? I think he came in on the Sea Shepard.
Thanks again.
Jim Shubin
ASRbiz.com
Classatasr.com

This was my first stop at the SIMA Waterman’s golf tourney. It was the ASR sponsored hole. I think it was # 2. the crew and a dude with a steel drum making us feel tropical. pretty neato. Leanne Milliken, Ginger Conrad, Darren Bridges, Nisa Meineke, and crew.

WOW. so Vans went all out. I sure they won a prize. If not Ima getem one. Notice the bookends. I don’t know the “politically correct” way of explaining besides just throwing out I saw dudes that looked like my son but older than me manning their fort. I love that..

Transworld Surf Pub Charlie Anderson lubing up as always.

I think its hole # 3. Surfline’s sponsored hole. You have to get one of your foursome to get a ride down to the water and get a few turns in on a Lost Surfboard and your score gets deducted from your golf score. If your foursome turns down the surf at hole three you donate $50. ha! love it!!. I got a pic of Charlie on a little one but the pic sucked. This pic is the setup on the beach. Tony Perez from Surfing / Skateboarder mag and friends set up a side charity to make things interesting. If you hit a tennis ball off the bluff and hit a surfboard you win it.. they raised some extra scrilla for SIMA.. nice!

Gerrrrrrrrrry LOPEZ. nothing funny about that. well he was in Conan the Barbarian. He’s the man.

Another cool moment I remember was Electric Sunglasses Bruce Beach’s son Max. 6 years old focusing on every moment of the evening. Hey max I’ll pay you to hang out with my son. wait. I’ll pay you to hang out with me homeslice. Rob made a smoooooth acceptance speech.

MAX BEACH saying “remember me later” !!

Standing Ovation… Dick, we’ll meet you in the clouds and be with the Lord forever.

Shop eat Surfs Liberace of the keyboard Tiffany Montgomery along with Ginger Conrad from ASR marketing team lookin zippy.

RANDOM Photo- someone just reminded me of this.. This was mid May a couple years ago at Jack’s Corona Del Mar. All I have to say is Santa and a Bear showed up for a few hours in the shop to hang with this kids. Well and the cougars came out as well.

A few years back I worked with Debby Martin sales manager for L*SPACE. She was a great person to work with and was always on point. We spent a lot of time working together and one day I bought her a live sheep for her birthday not to mention a lot of other good times we shared.

Anyhow, I figured today I would give her a call to talk about CLASS at ASR and ask for some info on L*SPACE for todays blog. Well the little lady is on point as always. I received 4 emails containing more info and great pictures than I knew what to do with.. L*SPACE is a fave of many girls and I have to say the design and marketing genius is Monica Wise. She deserves all the recent success of the brand. Monica you can rest assure sales is dialed with Debby at the helm. Oh and they have some hardware with 24K gold. are you kidding me!? On point..

So I’ve been watching a little Shark Week this evening. I am writing this blog and need to focus. I hit the L*SPACE link to marinate my angle about Swim a bit and BAAAM. My attention is 100% on and into this.. http://www.lspace.com/
such a good site. I had to sent Deb a text as I stumbled upon a product video section for each piece in the collection. I asked if it was her voice.. it is. what a fabulous idea for a sales tool. The music right when I clicked the link made me want to re-grow my mustache. I’ll keep it clean and tight but I need it back with a little accent. My wife just said not to write this part. I should be a Spaniard and not Russian.

Here is some key info from Debby and the site for you.. read up. I don’t want to mess it up so I’ve copied it verbatim.
Another addition is our capsule collection partnering with Omnipeace. Omnipeace is a humanitarian fashion brand that donates 25% of it’s proceeds to promote peace, education, human rights and to end extreme poverty by 2025. L*Space personally donates 20% of it’s proceeds from the Omnipeace swim collection to help Omnipeace in their efforts. Can fashion save lives? We think so!!!

Also L*Space was honored as the Mercedes Benz Presents designer this year at Miami Fashion Week! www.youtube.com/watch?v=22FH0RGpDiA Check the link for a look at the show and L*SPACE 2010 collection.

I have a question. So we’ve all said 08 then 09 (oh nine) for a bit. How are you going to abbreviate 2010? Oh ten, ten, twenty ten.. let me know.. thx!

Anyhow the past 2 years L*SPACE took home The SIMA Image Awards “Women’s Swim brand of the year”. They are nominated once again for both Women’s swim brand of again and Women’s marketing campaign of the year for their “What’s Your L?” Campaign in 09.. See you in Cabo for SIMA Surf Summit 12.

I want to also mention a few of the other Swimwear brands we have coming to ASR  and CLASS at ASR. Despi, Luli Fama, B Swim, Red Carter, OSKLEN, Vitamin A, Surfkini, and over 50 more..

See you at the show.

Thank you,

Jim Shubin
ASRbiz.com
CLASSatasr.com

This was a little show L*SPACE did at Sun Diego. Sun Diego stores are great retailers down in San Diego. When in town for ASR go hit them up.

This item is called One Love. I call it “im just sayin” . this is my favorite from the site’s lookbook.

Deb sent me this pic. It is their Eco Friendly piece..

RANDOM- In Barcelona I saw a dog driving with a big guy in tow. it was amazing.

This blog is a long one so saddle up. Lots of stuff going on.  Summer has been non-stop action. Today we’ll touch a couple of things that have gone down the past couple weeks. So a quick snapshot of July.  Right after the 4th of July weekend I grabbed a flight to Salt Lake City, Utah for the weekend. A few friends we’re getting together for the weekend at Andy Bells house.  We gathered a few bikes from OGIO, and a few of his Nitro Circus & Thrill Billies friends. Andy works with OGIO as well as busting himself for Nitro Circus. Check the shows out on MTV and Thrill Billies on Fuel TV. It was a great weekend and I really enjoyed meeting some new friends Andy is surrounded by. Thanks Andy for a great weekend.   HB was getting geared up for the US Open of Surfing. Nike /Hurley did a solid job branding and with a solid NW swell do to hit it was going to be quite a show at the pier.  Another thing that sticks out in July was an event at Motel No tell in San Clemente. I met Adam Warren from Surfing at Lowers to grab a “few” waves. an a few was all I got so I got out and on my walk back decided to grab a couple at Upper Trestles. I had fun and couldn’t wait to see what this swell was going to do for us for the weekend. Anyhow once dark I ran over to Motel No Tell on El Camino Real. The reason for the event was to launch a shoe that Madsteez did for Nike 6.0. The place was amazing. Steez did an incredible job dialing in the place and the event went well.. Nice job guys.. Can’t wait to go back.   Then a little surf to ease the pain of not having solid surf for a while. Everyone scored and it felt so good to recharge the batteries. Felt like a week long surf trip even though most of us would have to hit HB for events, meetings, and or just to network at the contest site. The final was fun watching local schralper Brett Simpson take the top off anything pulsing from the south.. Thank You to Braden from New Era and Transworld for the food and shade. New Era VIP Gold Club provided plenty of room to chill, eat, drink and watch some of the best contest action in HB in a lonnnng time.   Last week was a busy one as well. With X-Games 15 in town and a few things to attend people we’re again buzzing around getting it done. Prior to the X-Games craze La Jolla Group had a nice grand opening of their new facility. Really solid turnout of people coming to wish them a house-warming hello. Metal Mulisha did a jump demo just behind their enormous warehouse to get people fired up.Then it was back inside to meet, greet, and tour the incredible new home of O’Neill, Lost, Metal Mulisha, and Rusty.   Woke up got some work done and headed to Home Depot Center for the Group Y / Action Sports Conference. With over 250 people in attendance people came from all walks to talk shop. From core participants in Action Sports to Non-endemic industry leaders blending for the day to grow the pond. They had an amazing line up and hit home with the food. Thx ASR for paying my entry..  I love you.. Mark Sperling and Liz Randall founders of Group Y should be proud. high-five guys. Then went to meet up with a few friends at Staples for the X-Games. DC had a couple suites to watch the action. Once we left there we all met up at Standard Hotel for the DC Gold Standard in LA. In a nutshell DC takes over the Standard in Downtown LA for the weekend of X-Games 15 to hold events, house staff, athletes in town to compete, a couple celebs and key industry folks. We met up with Mike and Jen West and hung with them for a bit. Jens a blast. her husband Mike is big man at 686. We wet up to the rooftop to catch up with a few friends. Thank You DC. Really nice job. Oh ya, I went to see Pastrana attempt a 720 at best trick. It was incredible. just before the moto best-trick kicked off BMX i witnessed a Double Front-Flip on the Mega Ramp and somehow he didn’t win the gold. Check it on you tube. His name is Anthony Napolitan. it was insane.. PRod took gold in street, and Rune took another gold as well. X-Games was neato. Good job Tim and Caroline good job. Didn’t see you this weekend but your hard work paid off.   My wife is back in town so I’m going home. Maybe she can explain to me why that kid Anthony didn’t win the gold on the double front flip.   also look at the exhibitor list for both ASR and Class at ASR , for more on the events I touched on. Rob Campbell Transworld Business Publisher was at EVERYTHING. Get some rest Rob.  have a nice week!!
Thank you,
Jim Shubin
ASRbiz.com
Classatasr.com

This is from my Utah trip to visit Andy Bell. It is a pic from the Thrill Billies Compound. pretty cool place. DANGER.

The OGIO headquarters. Amazing spot. I checked out their skatepark and we picked up a few dirt bikes so we can ride that day.

This was Andy showing Kurt Nichol’s (KTM Manager / Super Moto) wife and Mark Fiore (Transworld Moto Mag Publisher) the bike stand made from OGIO. its insane. you don’t have to lift a 250 lb bike anymore.

We rinsed ourselves off with a 3 hour river tube ride. Andy has a great group of friends. about 50 people came out from the area to join us for the body scaring white-trash fest.

this is Motel No Tell. Madsteez themed it up for the event. this was the candy room. The Motel looked insane. Not to mention there was a Delorean right in the middle of the event punching me in the vision. loved it.

Here’s Mark - Madsteez. he was giving me the tour and had to show me the kitchen. check the “Do the Urkel” board game on the fridge. I will take you down in that game. check Mark link for a good time.  http://www.madsteez.com . also buy a pair of his kicks.

My favorite swell of silly ole 09. Carlsbad getting zippy on July 24th.

New Era / Transworld Surf VIP Gold Club at the contest.

La Jolla house warming. from L to R. Erin Barajas (California Apparel News Editor) , Jessica Rush (Ezekiel Girl’s Brand Manager) , Lindsay Henkles (Lost Girl’s head of Sales)

La Jolla Group board of director / Lakers Assistant Coach and my girl Sofia. I wanted her to kiss him for locking Odom for next season.. yaaaaa!

This pic is from the Group Y meeting at Home Depot Center. his name is Ron Semiao. if you see him hug him. because this mister is not only Senior VP of ESPN Films he also created the X-Games. Thank you sir!!!!

At Gold Standard LA. DC had their Rally cars displayed in front of the hotel. This is Travis Pastrana’s rig.  You can see Ken Blocks car in the pic as well. Next year I want these two in the Rally final battling for the Gold..

Random Pic- I love this shot of Dan Moylan (Director of ASR Tradeshow) I surf with him now and then. This pic was one he showed me from a few years back. He was a boatman on Namotu Island in Fiji. Dan and I heckle each other pretty bad. balls in my court now. This is Dan Moylan on a right off Namotu Island. Girl in the photo is looking at him saying “man I haven’t seen Bud Llamas in a while” but I find myself looking at the photo saying “man Dan, this photo doesn’t quite show the clear Hula Hoop you’re whipping about on this little turn”. Once you all are done with ASR and need a little water time. hit up Scotty and Mandy for a week in paradise. the link.   Just make sure to look out for Danimal the one armed animal and his clear Wonder Woman Jet hula hoop in the line up.

I headed south for a little visit with Dave Boehne at Infinity Surfboards in Dana Point. My mission was to pick up a board I ordered and talk about a little gift they will be giving us for Class At ASR coming up in September. Have a look at what a certain picked retailer will be leaving with from San Diego. Check their link infinitysurf.com check out the 5F board. pretty neato. It will be customized for someone at the show that will walk home with it on the 12th of September.   Anyhow, Dave’s family owns Infinity Surfboards and Dave is the buyer / marketing / TM / one of the shapers / e-commerce / you get the picture guy at the shop.. He has a solid backround as well. If you don’t believe me just ask him. ha. They have a solid collection of shortboards to SUPs. His apparel backround comes out in his buying. Nice solid softgoods upstairs. Make sure you tackle him at the show and make him buy from your booth in September.   Thanks Dave and fam ahead of time for the board. Oh ya. Also Dave and his wife Mary (lost designer) will be having a little one in a few weeks.. the little one will be a looker..   Pay them a visit today.. the shop is really good.
24382 Del Prado
Dana Point, California 92629
United States of America
thank you,
Jim Shubin
Classatasr.com
ASRbiz.com

Boehne and his precision leash rope design skills. MacGyver of 09. 

Check out Dave selling these groms the dream. “hey buy a bar of wax for $400 and you get a surfboard thrown in for free.!” 

This is what one of you lucky people will be shredding after the shows in San Diego. people meet the “5F” … 5F meet the people that want you for free. check out the Russ Pope wall in Infinity. 

RANDOM PIC - I was up in Oregon on a ZUMIEZ / Ezekiel Surf Trip a few years back with Jimbob, Yasmin, Andy, Mike (now from Elwood)  and a group of others . I was pretty fired up when we rolled up to this rock.. Its the rock from Goonies!!!!!! I was pretty fired up..

I love seeing new companies come out and stir it up. A few years back I met a group of guys starting a new company called Moods of Norway. We we’re in Miami’s South Beach poolside and the guys we’re dialed in some euro-craze inspired leisure suits but with shorts on.   Moods of Norway is a neat little clothing company from Norway.  It’s a group of a couple guys from the little town of Stryn Norway. Population totaling about 6750 Simen and Peder joined forces with a good buddy Stefan and Moods of Norway came to life.   I took a trip for my second visit with the guys. This time to have fun and just hang out at there Grand Opening of their first flagship store in LA. The store is almost directly across from my old stomping grounds the WeSC store on Robertson Blvd. If you still have trouble finding it look just next door to Kitson. So the guys decided to take a serious approach to their US business. Well I’m here to tell you the party was a great start. They really pulled it off with a golden tractor, fresh waffles and champagne, pretty people, and their back parking lot full of hotties and real snow.   They started their business with crazy leisure suits but have since opened all categories of men and women’s apparel. So go in pay them a visit and have a sit on their tractor they are famous for. It was shipped here and assembled in the store. If you go on a Saturday you will be offered free champagne and waffles. I’m not kidding. 113 S. Robertson in LA.  Welcome to the US boys. Thanks for brightening things up a bit. see you in the water and in San Diego in September.   check the site. It is one of the best sites I’ve seen. moodsofnorway.com
Jim Shubin
asrbiz.com
classatasr.com
PS. yaa other good news. Just got off the phone a minute ago with Spacecraft Clothing up in the NW. so stoked they just locked in for the Class At ASR show. solid brands at both shows!!

This is the front of the store without the craze of a party

This is the front of the store with the craze of a party. I like taking pictures of people taking pictures.

that would be snow on the ground. In LA, on Robertson, in July.

This is ginger ale they were passing out. I heard tasted good. I’m just sayin.

This is a shot from my phone I took of the 3 stooges Stefan, Simen and Peder and their limo. The first few store orders will have this blue beast show up in their store paring lot. If you’re in LA at night you’ll see them hop in you’ll be stoked you did.

RANDOM PIC- This is a shot from a Coachella pool party we did a few years back with Anthem Mag. the story is : after our pool party people would head to the venue to watch a few bands. this time Dave from Little Radio(here in my pic) and a few of us wanted to just stay back and chill at the house and relax a bit. A few hours later we got a text that the rest of the crew were heading back from the show exhausted on a voicemail. I decided to scare the crap out of them by creating a fake murder scene with Dave playing dead, furniture laying around a little red wine and dim lights. Anyhow they came in and we’re screaming and panicking. It really worked well to say the least.. it freaked out all of them.. they were pretty pissed at me for a while. I have good a great reaction photo too.