Well all’s good. Back from Baja Sur for SIMA Surf Summit 12 and the Image Awards. I love San Jose Del Cabo. I really think the place is amazing. We got waves too.. Yaaaa!

We landed last Monday so we could meet up with some friends at a house we rented on the East Cape. The place was incredible. Anyhow we came back to SJC to the Crowne Plaza to join the SIMA tribe on Wednesday and things went neato.

So there were some good stories but you’d have to ask us face to face. There were many, many funny things that went down.. I don’t want to get anyone in trouble so I’ll just  say a few key words and you can let your imaginations go wild.

Here I go:

Avocados, SIMA!!, East Cape, Back Slaps, Scorpions, Waves, KARAOKE, meetings, Bulls and rental cars, Industry Rock, Lillard, flat tires, Bryan Rusk, cut butts, broken leashes, wrestling, sunglasses, Ruiz, chicklets, dude T-shirt dancing, some shipwrecks, Atwater, HOTSHOT, Buzzards, Tropical Storm Paul Harvey, #7, Ogio pockets, Jane Buckingham, Zolli, Monster chicas, Water, Tweet this, Bell’s Hand, Billabong, Attorney, O’Neill, SSS, good night.

Congrats to all the winners!!!!!! Soooo good.

I like what Andrew Zolli said. “Tomorrow won’t be worse, It’ll be different.” Put that in your pipe and smoke it!

I’ll get you more soon. check out a couple links for some photos and coverage. http://business.transworld.net/ and  http://www.shop-eat-surf.com/

Take care. love,
Jim Shubin
ASRbiz.com
CLASSatASR.com

This is the first day. Reef’s Kevin Flanagan moderated a look from the retailers point of view looking out. Flanny Killed it!! yaaaa.

it was actually yesterday at Ship Wrecks. Dan Moylan (ASR Director) and I left and got 9-Palms better than this.. yay.

This is how Tyler Callaway (from FCS) and his wife Indie get around the East Cape

RANDOM PIC- My short ass cousin’s name is Mike Valov. I call him Michael V. He is like 5’ 5”. He went to the DMV 3 weeks ago for his new license. This is what came back. Read his height. He thinks I might have a friend at the DMV. What do you think?

A few years back I worked with Debby Martin sales manager for L*SPACE. She was a great person to work with and was always on point. We spent a lot of time working together and one day I bought her a live sheep for her birthday not to mention a lot of other good times we shared.

Anyhow, I figured today I would give her a call to talk about CLASS at ASR and ask for some info on L*SPACE for todays blog. Well the little lady is on point as always. I received 4 emails containing more info and great pictures than I knew what to do with.. L*SPACE is a fave of many girls and I have to say the design and marketing genius is Monica Wise. She deserves all the recent success of the brand. Monica you can rest assure sales is dialed with Debby at the helm. Oh and they have some hardware with 24K gold. are you kidding me!? On point..

So I’ve been watching a little Shark Week this evening. I am writing this blog and need to focus. I hit the L*SPACE link to marinate my angle about Swim a bit and BAAAM. My attention is 100% on and into this.. http://www.lspace.com/
such a good site. I had to sent Deb a text as I stumbled upon a product video section for each piece in the collection. I asked if it was her voice.. it is. what a fabulous idea for a sales tool. The music right when I clicked the link made me want to re-grow my mustache. I’ll keep it clean and tight but I need it back with a little accent. My wife just said not to write this part. I should be a Spaniard and not Russian.

Here is some key info from Debby and the site for you.. read up. I don’t want to mess it up so I’ve copied it verbatim.
Another addition is our capsule collection partnering with Omnipeace. Omnipeace is a humanitarian fashion brand that donates 25% of it’s proceeds to promote peace, education, human rights and to end extreme poverty by 2025. L*Space personally donates 20% of it’s proceeds from the Omnipeace swim collection to help Omnipeace in their efforts. Can fashion save lives? We think so!!!

Also L*Space was honored as the Mercedes Benz Presents designer this year at Miami Fashion Week! www.youtube.com/watch?v=22FH0RGpDiA Check the link for a look at the show and L*SPACE 2010 collection.

I have a question. So we’ve all said 08 then 09 (oh nine) for a bit. How are you going to abbreviate 2010? Oh ten, ten, twenty ten.. let me know.. thx!

Anyhow the past 2 years L*SPACE took home The SIMA Image Awards “Women’s Swim brand of the year”. They are nominated once again for both Women’s swim brand of again and Women’s marketing campaign of the year for their “What’s Your L?” Campaign in 09.. See you in Cabo for SIMA Surf Summit 12.

I want to also mention a few of the other Swimwear brands we have coming to ASR  and CLASS at ASR. Despi, Luli Fama, B Swim, Red Carter, OSKLEN, Vitamin A, Surfkini, and over 50 more..

See you at the show.

Thank you,

Jim Shubin
ASRbiz.com
CLASSatasr.com

This was a little show L*SPACE did at Sun Diego. Sun Diego stores are great retailers down in San Diego. When in town for ASR go hit them up.

This item is called One Love. I call it “im just sayin” . this is my favorite from the site’s lookbook.

Deb sent me this pic. It is their Eco Friendly piece..

RANDOM- In Barcelona I saw a dog driving with a big guy in tow. it was amazing.