Hello there,
it’s been a bit since we last hung out. Truth is Leanne the ASR mother hen of  mktg etc taught me the ropes of word press.. It took me a while needless to say.
So, lots and lots have been going on so I’ll do my best to give the quick and easy. That is if this even works and goes up on the site.. ha!

Just got back from SIMA’s PR Bootcamp today at the Camp. We all met upstairs in SEED. That store is great. Do go check it out when you get the chance. I have a few events to catch you up on but for now lets just talk for a bit, and maybe throw in a giggle or two. You know since its been a couple weeks lets just get reaquainted.  Coffee and a little danish. Or perhaps a tuna sangwich on rye with a medium orange soda. thats right, I said SANGWICH. sandwich but with a G. it sounds better.. Anyways now that where both on speaking terms and are holding hands again I’ll bust a move. xo XO. ah crap mom just told me we’re cousins. sorry.

Hey, ASR / CLASS at ASR February 3rd and 4th in San Diego. Just saw a nice ad this morn in Transworld Business. yaaaa. Contracts are coming in. People are happy.  I’ll keep you informed. Over @ Transworld Rob Campbell got moved up to Big MR Ed of all the Pubs. Ya Rob! Over @ Skateboarder Billy Deans got the Ass Pub job. yes. Mr Irons got in his car, left Surfer and drove straight over to Dragon while Tony “the sexican” Perez will now be the Publisher of both ER and ING. ahhh ..

There was some neg news that came up today on my news radar. I hope things all smooth out. I’m sure it will. Now I can’t take this anymore. I have to see if this will work.. More very soon..

PS. The title has nothing to do with this blog post. I just liked the sound of it..

Love, Jim Shubin
ASRBIZ.com
CLASSatASR.com

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SIMA PR Boot Camp. @ Seed in Costa Mesa

CLASS@ASR is on the other end of this Space Mountain looking tube in Feb. Pretty neato! its just above the spot we had in Sept.

RANDOM-I took this pic a few years back in Miami. the front was jacked up a bit so i focused on the neat part only. FYI I want one of these!

Hey maams and misters. Hope all is well. Things are kicking into high gear for ASR and CLASS at ASR. A couple days ago was SIMA’s Waterman’s Weekend and I had a chance to go thanks to ASR. I was pretty slammed on Thursday but had a chance to see the golf tourney. It was at Monarch Beach Golf Links in Dana Point.  Amazing place. check it out when you get a chance. Or just sign up and play for the 21st.   Make sure you dial in a good kit for your foursome because people didn’t really hold back. I won’t even say who my favorite was but I will say that there was NO recession on the coarse that day. At least not in the team’s outfits. I will say that one gentleman tried tackling me with a Kilt on and once he ended up on my front porch I lifted his “skirt” for “someone’s” photo op. I will keep this rated PG 13. Just a solid turnout of companies and people supporting, good times, and SIMA killed it. Good Job.. More details in the Rated PG pics. I might have some t-shirt ideas though John. did I just say that out loud??  Onto Friday.. LA was kicking me straight in the balls that day and not letting me get to the Ritz in Dana Point but once there I parked my 94 piece of work and rolled in with some borrowed duds. I was floored at  how nice it was. Yes its the Ritz DP but I’ve always rolled by on the trail and surfed creek down below. Once registered and given my sheet of barcodes that I need to do the silent auction with I walked right back outside and stuck one on the front door of the Ritz and one in the men’s on the urinal. So I own both of those now.. If any of yous need to saddle up for a weekend there do so. Just say “its all good. Jim got me”.   So again I was a bit late but made it outside for a little of the silent auction. Really good stuff to bid on. Maybe 2010 - 21st Waterman’s Auction I’ll get that trip to Hawaii with all my friends and yes maybe I’ll call you John Gothard if there’s a cancellation.   Swept into the main ballroom. Dinner was sooo good. GES people we’re kind and gentle. GT killed the mic like Erasure on a comeback tour. over 400K was raised in an incredibly funky economic silly year. That shows how strong it is when we all get together and make it happen. Like the late 2009, 21st Waterman’s Ball “SIMA Lifetime Achievement Award winner Mr Dick Baker always said. “Its about growing the Pond” The industry came together and did just that Friday night.. It was incredible..   Rob Machado - Waterman of the Year and Dave Rastovich took the award for Environmentalist of the Year both deservedly so. Congratulations to all three of you guys and Dick, we really miss you sir. Thank Yous came from everyone on stage that night to him (Baker) and his family who gave 3 amazing acceptance speeches that evening. With them and Dicks great friend Shaheen Sadheghi (founder of the Lab and Camp in Costa Mesa) a huge standing ovation took place with hundreds of people showing their gratitude to such a blessing of a person we all miss.   Thank you SIMA. Sean, didn’t I win you in the silent auction. See you Monday. Bring a paintbrush Holmes.   Again 400k raised. more than last year. In a crap recession. Pretty rad!   Oh and Gerry Lopez was there.. Gerry Lopez. hear me? I think he came in on the Sea Shepard.
Thanks again.
Jim Shubin
ASRbiz.com
Classatasr.com

This was my first stop at the SIMA Waterman’s golf tourney. It was the ASR sponsored hole. I think it was # 2. the crew and a dude with a steel drum making us feel tropical. pretty neato. Leanne Milliken, Ginger Conrad, Darren Bridges, Nisa Meineke, and crew.

WOW. so Vans went all out. I sure they won a prize. If not Ima getem one. Notice the bookends. I don’t know the “politically correct” way of explaining besides just throwing out I saw dudes that looked like my son but older than me manning their fort. I love that..

Transworld Surf Pub Charlie Anderson lubing up as always.

I think its hole # 3. Surfline’s sponsored hole. You have to get one of your foursome to get a ride down to the water and get a few turns in on a Lost Surfboard and your score gets deducted from your golf score. If your foursome turns down the surf at hole three you donate $50. ha! love it!!. I got a pic of Charlie on a little one but the pic sucked. This pic is the setup on the beach. Tony Perez from Surfing / Skateboarder mag and friends set up a side charity to make things interesting. If you hit a tennis ball off the bluff and hit a surfboard you win it.. they raised some extra scrilla for SIMA.. nice!

Gerrrrrrrrrry LOPEZ. nothing funny about that. well he was in Conan the Barbarian. He’s the man.

Another cool moment I remember was Electric Sunglasses Bruce Beach’s son Max. 6 years old focusing on every moment of the evening. Hey max I’ll pay you to hang out with my son. wait. I’ll pay you to hang out with me homeslice. Rob made a smoooooth acceptance speech.

MAX BEACH saying “remember me later” !!

Standing Ovation… Dick, we’ll meet you in the clouds and be with the Lord forever.

Shop eat Surfs Liberace of the keyboard Tiffany Montgomery along with Ginger Conrad from ASR marketing team lookin zippy.

RANDOM Photo- someone just reminded me of this.. This was mid May a couple years ago at Jack’s Corona Del Mar. All I have to say is Santa and a Bear showed up for a few hours in the shop to hang with this kids. Well and the cougars came out as well.

Hundreds of surf industry, family and friend gathered Sunday afternoon for Dick Bakers Memorial. Dick passed away in April of Cancer and it truly will not sink in for a while.
Pulling in the lot and walking towards the picnic area we had lumps in our throats, but as we left the beautiful ceremony and paddle out we left with smiles. We left feeling thankful we new Dick and that we are all a part of this industry we work in.

Industry leaders their families most with boards under their arms listened to some very touching memories of Dicks mark in their lives. And man did he touch many. Legendary PT moderated as we heard amazing stories from a few key people in Dick’s life. He was always a great mentor for us all as he worked with companies from Esprit, Tommy Hilfiger, Izod then blending into the surf world with OP and steering SIMA for almost a decade. Not to mention his involvement with many environmental / humanitarian organizations and community service. Dick was a big part of Surf Aid getting integrated into the surf industry. This is only scratching the surface of his achievements.

Until Sunday’s memorial I had no clue how many people Dick had helped, mentored, and inspired. He helped me on many occasions even if it was just an ear at his local Starbucks. He would digest a few of my random ideas, dice them up and set me straight for my next move. I have to admit one of my ideas which he told me absolutely not to do at the time. I went for it anyway. This was about 3 years ago. Long story short I should’ve listened to him.

The paddle out was an amazing scene. I will mention the water had dropped a couple points and a few of us could’ve used more neoprene but it was amazing. Dick’s wife Una and his two boys Ryan and Jack jumped in off a boat and gathered in the center of the circle as everyone splashed, threw flowers and yelled.

PT was one of the last in from the circle of hundreds. It was amazing to see him catch one in. He was on an original board from the movie Big Wednesday that Jack Barlowe surfed..

If you signed in Bakers books you took a peak at a few pretty incredible photos of Bakers life. If you didn’t get a chance to see them make sure you make it to Cabo for the next SIMA Summit as you might get a chance to check them out..

Thank you Dick.

Thank You Una, Ryan, and Jack for sharing your husband and father with us.
He was a remarkable person that was a true blessing from God.

- Jim Shubin

Gathered to listen to stories and achievements of a great life.

The paddle out.

PT riding one in on Jack Barlowe’s original board from Big Wednesday in “78”. Amazing moment.

The boys remembering Baker. Dan from ASR, the boys from AMBSN, Josh from TWBiz, and Sean Smith from SIMA.

Dick Baker’s greatest achievement. Una, Ryan, and Jack.