That’s a Wrap. SIMA 12

Hey again. Hope things are smooth. Just wanted to write the 2nd post SIMA post as promised. We stayed on the East Cape in an amazing house Nat from Action Freight found. I’ll never forget the view from the pool. What started with a few of us turned to over 20 people at the pad a for the couple days prior to SIMA 12 at Crowne Plaza.

We had some wind but there was surf all week. yaaaaaaa. For those who woke early the morning after Cabo Crawl scored glassy fun waves everywhere.. so good that Friday. The conference went well. Great people giving solid info to chew on. PT and Wooly were a fun hour. Wooly is the man!

Guy Kawasaki did a great job once again. Twitter that! Jane Buckingham broke down Gen Y, Gen X, Gen C, all while I’m trying to tell Jen S that I’m actually working hard down in Cabo.

The SIMA X11 Image awards went good with the exception of a little storm of dinner rolls. Really nice looking, very good food and you can’t go wrong with your feet on the sand. Again, Congrats to all the winners!

More crap to read below with my pics. have a great week!

Thank you for the great time SIMA and all involved.

Jim Shubin
ASRbiz.com
CLASSatASR.com

This is the 405 / 5 of East Cape. a few flat tires, stuck vans, and rear ended bulls but we’re all home safe now.

A view from our pool over looked a fun little beach break. the little specs in the water are Bruce Beach (Electric), Tony Perez (Surfing Mag), and Dan Moylan (ASR) while we were scoring their every turn. BTW 3 of us broke leashes that session. Won’t tell you what brand unless you pay me. Photo: Jess Rush.

Every chance I peep this photo I can’t wipe the smile from my face for 10 minutes or so. Why are they so amazing???!!!!!!!!

While a few of us surfed Pacific side a few others opted to go snorkel up the road a bit. This is Danielle Giglio from Destructo changing the tire while her boy Andy Bell, Ryan Rush, Eric Bond etc tell her to hurry the hell up. This was prior to me breaking Andy’s hand. He’s fighting October 24th in Vegas. Go watch him and Jason Ellis scrap at the Hard Rock. photo: Jess Rush.

We would see Richard “Wooly” Woolcott CEO of Volcom every day checking spots or surfing. We ran into him the morning after the Image awards when this photo was taken. I think we were somewhere between Shipwrecks and Buzzards when I snapped this.

I mean come on dude.. Seriously so in love with mex. this is their Sparklets man!!!

Mi Amigos!!!